Madrid agrees with the sector on its plan to promote meeting tourism


The Governing Board was attended by representatives of all the capital's tourism sectors.

The Madrid Convention Bureau has reached a consensus with the Madrid tourism sector on a new plan to promote business tourism that will be implemented by the City Council's Tourism Department to continue positioning Madrid as a benchmark destination for holding major professional meetings.

The Governing Board, which was chaired by the Madrid City Council's Delegate Councillor for Tourism, Almudena Maíllo, was attended by representatives from each of the sectors linked to meetings tourism in this specialised body, which has 230 associated companies grouped into ten categories: special venues, official bodies, hotels, travel agencies specialising in meetings organisation (DMC), professional congress organisers (OPC), catering, restaurants, meeting centres, transport and complementary services.

In addition to agreeing on the initiatives to be developed in this new phase, the meeting served to evaluate the current situation of the industry and review the actions that have been carried out over the last six months.

"In these complex times for the tourism industry, the Madrid Convention Bureau is placing even more emphasis on supporting and collaborating closely with the MICE sector, holding a series of meetings with sector associations, such as Spain DMC and OPC Madrid, or participating in meetings such as the MICE Forum," said the organisation.

In the opinion of the Madrid Convention Bureau, all of the above "allows it to have a real and updated vision of the evolution of Madrid's meetings tourism in order to adapt decision-making and the design of the initiatives of the capital's promotional plan in the medium and long term".

Celebration at the Princesa Plaza Hotel

The Governing Board of MCB took place at the Princesa Plaza Hotel, an establishment that reopened its doors on September 21st to contribute to the reactivation of the tourism and meeting sector in Madrid.

Madrid Convention Bureau explains that its choice as the venue for this meeting is another way of offering visibility and support to its members, since every action that this body is carrying out is carried out in one of its associated spaces.