The agency will market the cleaning product brand on Spain’s main beaches.
Vertigo has been commissioned by Agerul to manage and coordinate its most recent marketing campaign, with which it hopes to engage the public on more than 20 Spanish beaches.
This is the first time that the brand and the agency have worked together on a project that is now a classic on the Spanish coast. This anti-grease campaign will engage people of all ages with giant balls, as well as giving away many product samples so that they can see for themselves the efficiency of Agerul’s degreasers, the brand’s star product.
Vertigo has obtained the necessary permits from the local administrations so as to carry out the campaign. Likewise, the agency has handled product sample logistics, staff management and coordination, and general supervision.
The campaign got underway on 15 July on the main beaches of the province of Huelva. During the months of July and August, it will be extended to include Spain’s main coastal cities.