Vertigo Communication was commissioned to organize the official launching of Past View in Barcelona. The launching of the brand took place during a presentation of ‘Past View Ancient Barcelona’ in the Palau Dalmases.
Fully organized by Vertigo Communication, the event was attended by representatives of the city’s main tour operators and the media, who had the opportunity to get to know this innovative tourism experience using virtual reality, aimed at travellers and locals.
The event began with a tour for journalists who had the chance to try out a short demo of the Basilica of Santa María del Mar experience. Following this, Elena Luque, the brand’s project manager, presented the tour with which Past View will start to operate in the city. The presentation ended with a cocktail party during which the participants had the opportunity to network and, of course, to get to know firsthand the equipment used by Past View for its virtual reality tours.
Besides organizing and managing the event, Vertigo Communication also handled the communication and marketing campaign designed to promote the launching of Past View and its tourism services in Barcelona.