It will focus on the recovery of the travel industry after the passage of the COVID-19
The World Travel Market (WTM) in London announced on Monday that it is no longer holding its 2020 edition live, but rather in an entirely virtual format due to the complications caused by the COVID-19 pandemic.
WTM London's senior director, Simon Press, says they have tried their best to make the event live, and says it is the first time the fair has been held offline since 1980.
The event, which was originally scheduled to take place from 2-4 November, will finally take place the following week from 9-11 November, from 7am to 10pm to allow access from different areas around the world.
For three days users will be able to hold conversations and business meetings with other companies to expand their business and contacts. The live conferences and forums will address some of the issues facing the industry today. There will also be networking sessions in all their variants.
WTM 2020 will focus on assisting the recovery and rebuilding of the travel industry, which has been hard hit by the consequences of the pandemic such as movement restrictions.
"We will address the impact the pandemic has had on the travel and tourism industry and discuss a roadmap to recovery, identifying the trends and innovation that shape the future of the industry and showing the way forward," conclude the World Travel Market.
The WTM in London 2019 saw more than one million meetings with 5,000 exhibitors from 182 countries and 51,000 participants.