The Costa del Sol highlights the power of the wine sector as a tourist resource with a study

Visitas a viñedos y bodegas

The study "Caracterización vitivinícola de la provincia" highlights this sector as a key element in the fight against the depopulation of the interior of the province

This morning, the CEO of Tourism and Planning Costa del Sol, Margarita del Cid, together with the President of the Wine Regulatory Council, José María Losantos, presented the study "Wine Characterization of the Province", with the aim of promoting the wine sector as a tourist resource of the Costa del Sol.

The study, which Tourism and Planning Costa del Sol has carried out in collaboration with the Wine Regulatory Council, highlights this sector as a key element in the fight against the depopulation of the interior of the province.

Margarita del Cid has pointed out that from the entity "we have been working in close collaboration for some time, and so just a few months ago we presented the logo of the Wine Route of Ronda and Malaga, but today we take a step further and present this study that makes us an exact x-ray of the province of Malaga in reference to this important sector".

Malaga is characterized by its great climatic, orographical and landscape diversity. And for having a great amount of differentiated products among them, associated to three quality brands, "Málaga", the "Sierras de Málaga" and the "Pasas de Málaga" Denomination of Origin (DOP), which gives even more diversity to the wine production.

The wine sector offers a great opportunity for the territories to transmit the specific values of the enclaves where the vineyards and wineries are located and those of the province as a whole as a collective image of all of them.

"There is no doubt that Malaga has an enormous emotional, cultural and economic link with wine and its many landscapes. And that wine production is an indisputable and contrasting antidote to depopulation and a formula that favours environmental sustainability, and local economies", highlighted the CEO of Tourism Costa del Sol.

For Margarita del Cid, "all these values implicit in wine production have led, firstly, to an incipient wine tourism that has been forged over time and has finally led to the creation of a provincial Wine Route, the Route of the wines of Ronda and Malaga, which is considered of great importance for the development of the municipalities of the interior".

In view of this reality, Del Cid pointed out, "it was considered appropriate to explore in depth a model which would explain the natural environment and its link to the vineyard and wine, with the aim of making it known to the economic agents who are established or intend to establish themselves in the territory, and to promote efficient and sustainable inland tourism"

For the representative of Tourism Costa del Sol, this study of wine characterization of the province of Malaga "supports the fact that our wineries have become an excellent attraction to attract tourism with a motivation to live quality tourism experiences.

The gastronomic segment of the province has become one of the basic pillars of tourism promotion thanks, among other things, to one of the star initiatives of the Provincial Council of Malaga, as is Taste of Malaga.

The data handled by Turismo Costa del Sol shows the importance and potential of this sector, as well as the great opportunity for growth that this tourist product has in the province of Malaga.

The average daily expenditure of wine tourists has increased considerably in recent years. In 2018 it reached the figure of 161.9 euros per person per day, compared to 156.63 euros per day in 2017 and 144.34 euros per day in 2016.
The figure is also higher than the expenditure of the general foreign tourist, whose average daily expenditure is 137 euros according to the latest data published by EGATUR in force today.

This data amplifies its importance by comparing it with the 45.34 euros/day average spent by national tourists on their trips in Spain, the latest data available from FAMILITUR, which analyses the trips of Spaniards within our borders.

The average expenditure also highlights the high demand of the wine tourist, whose level of satisfaction is very high and continues to rise to 8.47 points out of 10 according to the data provided by ACEVIN, the Spanish Association of Wine Cities.

The most satisfactory aspects are the visits to the wineries, the hospitality in the customer service and the stay in the accommodations.

The wines of the province are characterized by their excellent quality and variety, the result of the effort and work of the producers and are one of the most valuable elements within the gastronomic heritage of the destination.

"And in this study we can know the characteristics of each of the main areas of production