Each year, the Mobile World Congress, the world’s largest gathering for the mobile industry, is organized by the GSMA and held in Barcelona. The event concentrates on the digital empowerment of new generations, professionals and industries; and the acceleration of innovation through entrepreneurship. This year’s edition also focused heavily on the Internet of Things, 5G technology and self-driving cars.
Since 2008, the GSMA has been committed to reducing the impact of their business on the environment, both in their offices and during events. In particular, the Mobile World Congress encourages reducing waste in printed materials, encouraging re-use and recycling of materials and utilizing electronic tools. At Vision Communication, we have a dedicated work regarding the SDGs; that’s why we are very happy to notice that the SDGs received special attention during this year’s fair. Discussions on how the mobile industry can aid in ending poverty, combating climate change or fighting injustice and inequality were encouraged and emphasized throughout the congress.
Vision Communication has worked at the Mobile World Congress for the last nine years, supporting top-level companies to expand their business, boost their branding and support them in event organization, communication strategies, content production and audio-visual coverage. This year, Vision Communication had the pleasure of working with several of these world-renowned companies on various projects throughout the four-day event including VISA, Ericsson, Telefónica, Genband and Brocade & Ruckus.
Besides working with clients, Vision also made efforts to increase the company’s independent production, providing its followers with daily updates from the fair, including an interview with Frank La Rue, UNESCO’s Assistant Director General of Communication and Information, and an entertaining summary video with a twist.
At Vision Communication, we believe in the power of mobile technology and its communication possibilities to achieve greater development. We look forwards to the 2018 edition!
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