The Meetings Show has confirmed a partnership with Virgin Atlantic, providing both organisations with opportunity to raise their profile and reach buyers across the whole of the meetings sector. In particular Virgin Atlantic will be supporting The Meetings Show’s drive to grow buyer numbers from the Americas.
"One of Virgin Atlantic’s core objectives is to have a greater presence in our specialist markets, including meetings, incentives and groups," said Virgin Atlantic, Partnership Development Manager, MICE and Groups, Rebecca Duncan. "A key part of our solution is to showcase Virgin Atlantic in its own right at major industry events such as The Meetings Show, which is clearly a market leader in the UK."
In addition to showcasing Virgin Atlantic’s MICE industry focused services, their presence at The Meeting Show will be an opportunity to highlight their experience in the meetings industry. It will allow them to build on their wide range of successful relationships with high profile agencies, corporates, associations and partners whilst highlighting several “Best Airline” awards won at industry events around the world.
Rebecca Duncan continues: "With its hosted buyer led model, focus on business and superb networking opportunities, The Meetings Show is an ideal trade show partner for Virgin Atlantic here in the UK, and we are particularly pleased to be a part of their global exhibitor offering. We expect the show to deliver high quality, qualified hosted buyers, relevant to our business and look forward to our three days at Olympia."
The Meetings Show, event director, Steve Knight commented: "This partnership with Virgin Atlantic will increase the number of American buyers we are expecting to host, and further demonstrates our commitment to delivering on our promise to expand the hosted buyer programme. Virgin Atlantic is one of the meetings and travel industry’s most iconic brands, and their credibility and expertise perfectly matches our core values. We look forward to working with them over the coming months to ensure their experience at The Meetings Show demonstrates a significant return on investment."
With over 30 of the world’s favourite destinations in its network, Virgin Atlantic is an easy choice when planning meetings, incentives, conferences and events. Passengers can relax in a range of classes including upper class, premium economy and economy. Virgin Atlantic also offers domestic services from London to Edinburgh, Manchester and Aberdeen. Groups and MICE industry enquiries can be made directly to Rebecca Duncan via +44 (0)844 871 5579 or Rebecca.Duncan@fly.virgin.com.
The Meetings Show is a major event for the UK inbound and outbound meetings industry, organised by Centaur Exhibitions, taking place 8-10 July 2014 at Olympia, London. Organised by meeting professionals for meeting professionals it is focused around a large exhibition, networking opportunities and professional education.
