Value Retail Designs Specific Actions to Attract MICE Tourism


Shopping tourism becomes a key element of the incentive travel industry.

The Chic Outlet Shopping Villages by Value Retail are fast becoming a popular location for groups and events (MICE) for organisations across the globe. This year alone has seen a nearly 60% increase in the number of events hosted at Chic Outlet Shopping Villages. With a unique proposition – distinctive and comfortable surroundings, bespoke branding opportunities, premium service and some of the best boutiques in the world – they are where events and shopping experience meet, and the perfect locations at which to host events or incentive programmes. Each can be customised to suit the needs of corporate events of any size.

Each Chic Outlet Shopping Village has a specialist in-house groups and events (MICE) team dedicated to creating tailor-made programmes for groups between 10 and 7,000 attendees. Every event is a unique experience to remember, designed with the organisation and its guests at the heart, whether they are local, from Europe, the Middle East or the Far East.

Group and events (mice) industry leader SITE recognises Chic Outlet Shopping as a valued member

Paul Miller, President of the Society of Incentive Travel Excellence (SITE), stated: "With the trends that we are seeing at the moment in the incentive travel industry, the Chic Outlet Shopping Villages are perfectly placed to form part of an incentive travel itinerary and give participants exactly what they want – world-class shopping, a convenient and relaxing shopping experience and great value. Chic Outlet Shopping is the first shopping destination to become a member of SITE and the team have been highly supportive of local SITE Chapter activities. We are excited to have them on board along with their open approach to serving the global incentive travel community."

A group at one of Value Retail’s villages

Bespoke programmes for everyone

Within a single safe and secure location, companies hosting corporate events can offer a reward of a day of luxury shopping, which includes access to world-leading brands, all offering savings of up to 60% on the recommended retail price.

For the organisations hosting the event, each village can offer:

  • Exclusive hire of the village and/or use of VIP facilities.
  • Extensive and bespoke branding opportunities throughout to fully customise guests’ experience.
  • Valet parking on arrival.
  • Private boutique viewings.
  • Private dining in VIP suites or restaurants; gift cards available for attendees.

Chic Outlet Shopping also has more than 400 global partnerships with Fortune 500 companies to ensure every element of an event is organised with the same high-quality service. Most recently, La Vallée Village announced a partnership with Disneyland Paris to offer exclusive experiences that combine luxury shopping at La Vallée Village with unique experiences in the Disneyland Paris resort, just minutes away.