Starbucks is currently running an innovative mobile coupon loyalty programme in Guadalajara and San Luis Potosi, in which clients receive instant discounts via their mobile phone with the aim of inducing consumption.
The coffee giant Starbucks and Codilink, a leading company in cutting-edge technology based on 2D bar codes, have joined forces to offer clients visiting the Starbucks participating in the campaign discount coupons. This latest technology does not only provide clients with discount coupons on request, but is also used by the company as a tool to increase sales and customer loyalty.
Customers text the keyword “STARBUCKS” to a short code and receive a WAP link to download a bar code mobile coupon. The coupon then has to be presented a sales point to be scanned. The reader or scanner provided by Codilink checks the validity of the coupon in real time and sends all information to a database to monitor consumer patterns, and reports the results of the campaign to the brand, in this case Starbucks.
"We are convinced that the technology allows us to be closer to customers and offer benefits that are actually usable,” said Ivan Ahedo, director of marketing for Starbucks Mexico. “Additionally, the technology allows us to monitor and analyze the patterns of our clients in order to know them better and offer them more benefits and better quality.”
A leading company in mobile marketing and mobile application development and the most important as to the volume of 2D bar codes generated, Codilink has the longest track record in the field, strengthening the relationship of brands with consumers. The company has its headquarters in Barcelona, Spain.
Starbucks Mexico has 200 outlets in the country’s most important cities, such as Mexico City, Monterrey, Puebla, and San Luis Potosi, among others.
