Seville hosts most successful edition of prestigious Meetings and Incentive Forum

Published
06/07/2017

Held from 27 June-1 July in Seville, the M&I Forum Europe Summer 2017 is one of the most popular professional meetings among buyers and suppliers of the thriving global meeting and event industry.

Nearly 500 buyers from all over Europe, America and Asia and 300 European MICE service suppliers had an agenda of 52 individual, 20-minute meetings spread over four days in a pleasant working environment at FIBES.

Buyers from the UK, Germany, France, Italy, Benelux, Scandinavia, and Switzerland, along with agencies, companies, associations and freelancers, with a business volume of €963 million and an average event budget of €2.5 million per company, offer a high return on investment for the destination hosting the event. It is estimated that in the following three years, its impact could generate more than 624 new events for the destination, according to data supplied by the organizers.

The event has made it possible to showcase Seville and its province in all their splendour, with many new venues and projects and flight connections for the city as a MICE destination.

Besides the region’s wonderful climate, the forum’s attendees had the chance to participate in 10 different activities a day, allowing them to take away a first-hand impression of all the possibilities that Seville offers events planners.

The activities revolved around flamenco, opera, cuisine, monuments, roof gardens, the river, mobility, hidden treasures, and the legends of Seville. And more than 40 members of the Seville Convention Bureau collaborated with their venues, products and services, as an indicator of the quality and professionalism of a destination that is becoming increasingly good value for money.

The visitors had the chance to get to know unique venues, such as the Real Alcázar, the Hotel Melia Lebreros, the Hacienda San Miguel de Montelirio, Villa Luisa and the Plaza de España, where the cocktail parties and dinners were held, with a varied programme of entertainment to suit all tastes.

The cuisine was also of the highest quality, thanks to the collaboration of Sayca, La Raza and Bariloche Catering. The activities and transfers were handled by Eventisimo and Rosabus, while the city council and the local tourism office handled the safety and mobility aspects of an event that has allowed the city to host such a large number of top MICE professionals and to promote itself as an international MICE destination.