Promotional campaign throughout Andalucía

For this promotional campaign for the Andalusian Tourism Office, Externa provided two co-ordinators-promoters for a roadshow through Andalusia, in addition de two promoters for each Andalusian province.

In Andalusia’s different provinces, a marquee was erected with a large number of games and giveaways, with the aim of promoting other destinations in the region.

The marquee was divided into two areas: one for children supervised by one of the promoters, and another where the other promoter engaged passersby and distributed leaflets.

Promotional campaign throughout Andalucía