On the occasion of the launching of the new SEAT Ibiza, the car manufacturing group SEAT staged an education event for over 4,500 people working for its international sales network at PortAventura’s Convention Centre.
This is the first time that SEAT’s central office has directly trained the consultants of its sales network and the idea was to do this on a large scale, choosing PortAventura’s Convention Centre as the event’s main venue. Over 4,500 professionals from more than 40 countries (including Germany, Spain, United Kingdom, France, Italy, Mexico, Turkey and Israel, among others) working for the firm’s sale network attended the largest ever education event organized by the car manufacturer.
Laura Valdeolivas, director of PortAventura Business & Events, stated: "For us it has been a wonderful experience to have been able to host such a major event at our facilities. In an increasingly more global world, events of this kind allow us to showcase our convention centre before people from many different countries." She then added: "We have thoroughly enjoyed ourselves during the organization process, providing SEAT the wherewithal to ensure the success of such a major event at one sole venue (convention centre, hotels, secondary venues for activities, restaurants, 30,000sqm of parking space for test driving, etc.)."
From 21 June-11 July, the sales consultants participated in groups of 300 in different activities, including connectivity, a key aspect of the new SEAT Ibiza. The new feature of this model is the integration of a connectivity solution called "SEAT Full Link", which allows drivers to connect iOS, Android and and MirrorLink devices, the latter being compatible with the smartphone Samsung Galaxy A3, which comes free with this model. Furthermore, the new SEAT Ibiza features a more efficient engine and new interior and exterior customization packages.
Dr. Andreas Offermann, vice-president of sales at SEAT, stressed that "this training event allows our staff to experiment with all the features of the new Ibiza. Nowadays, clients are more informed than ever, and so customized training and advice make all the difference."
PortAventura’s Convention Centre hosts SEAT’s largest ever education event