PortAventura Business & Events reveals the latest trends in digital transformation and artificial intelligence in Madrid

This week and thanks to the consultancy firm Bendit Thinking and PortAventura Business & Events, managers and executives based in Madrid were able to familiarize themselves with the most recent technological advances and different applications that tools such as artificial intelligence have in the corporate world, in order to enhance customer experience. Companies belonging to the health, insurance, telecommunications, engineering and architecture industries attended this event in which the role of brands and customers was analysed in the face of the next great wave of communication on its way: the Human Age.