Pacific World, the integrated global DMC and Event Management organisation, has appointed Patricia Silvio to the post of global marketing manager, with immediate effect.
Working at Pacific World as regional marketing manager for EMEA since the end of 2011, Silvio will now have the overall responsibility for the company’s marketing strategy and delivery, aiming at increasing its visibility in the market.
Silvio’s areas of responsibility will include the following: strategy, brand governance, digital marketing, media engagement, overall tradeshows coordination as well as commercial support. Silvio has a varied background in event management, communication and marketing and has been working in the MICE industry for the past eight years.
Hervé Joseph-Antoine, global managing director of Pacific World, commented: "Having worked with Patricia Silvio for the past two years, I know that she will excel in this new role and has our unanimous support. I wish her and the global marketing team enormous success."
Silvio, commenting on her appointment, said: "I’m honoured to have been appointed global marketing manager by Pacific World and am very much looking forward to the opportunities and challenges ahead."
Pacific World as a global brand is recognised for delivering operational excellence, creativity and best-in-class customer service across the world. Through working closely with local governments and convention centres, the global MICE company currently delivers event solutions in 26 countries.
Patricia Silvo
