The show, scheduled to be held at Messe Frankfurt from 21-23 May 2013, will feature eight education tracks.
Eight education tracks, which include "industry trends", "personal development" and "sustainability", define IMEX in Frankfurt’s free professional development and education programme for 2013. Over 100 one-hour seminars, interactive workshops and informal "campfires" (small group learnings which happen "in the round" on the show floor) are scheduled for the award-winning trade show, starting Tuesday, 21 May, at 8.45am.
Based on current hot topics, some of the most popular sessions will include the following: "How to Keep the Lawyers Out – Contract Management" by IAPCO and PCMA; a strategic meeting management co-creation workshop led by Peggy Hemphill of Your Corporate Source and Betsy Bondurant of Bondurant Consulting; "How BarCamp and Hybrid Events can enrich Meetings" by Brita Moosmann of Yieldforprofit and Wolf-Thomas Karl, Partner, Karl & Karl; "How to create a social media strategy" by Christine Fuchs and Gerrit Heijkoop of Casehunters; and "You’re Hired! Powerful Interview Techniques to Get the Job," by Avinash Chandarana, Global Learning and Development Director, MCI.
Shorter education sessions and campfires at IMEX will take place at the Inspiration Centre, Sustainability Hub, Tech Tap or the new Networking Hub (which includes wellbeing advice) on the show floor. Longer seminars all take place outside core business hours in dedicated rooms in Halls 8 or 9 of Messe Frankfurt.
Two important and targeted education and networking events will also take place the day before IMEX opens. The show’s hallmark Association Day, which provides tailored education and networking for association executives, is scheduled to be held on Monday, 20 May, running concurrently with the new Exclusively Corporate @IMEX, which is a two-track private event for corporate executives and corporate meeting planners.
Carina Bauer, CEO of the IMEX Group, commented: "The quality and variety of our education programme has become more and more important to the wider business value provided by IMEX and, for that reason, each year we devote a lot of resources to getting the mix and the content right. With the help and contribution of many excellent industry partners and experts we are proud to present a well-structured, appealing and also comprehensive programme which covers those subject areas that matter most for business success in 2013 and beyond."
New education initiatives
This year’s edition of IMEX will feature an area on the Inspiration Centre show floor dedicated to a new "research pod", where in-depth discussions revolving around industry research will be held twice daily.
Furthermore, the show’s "Lightening Learning Labs" – 45-minute educational sessions geared specifically to exhibitors – will include "Compliance and Security for the Hospitality Industry", and due to its relevance and popularity, "A View from Meeting Planners: Winning Strategies", a session carried over from IMEX America presented by Karyl Leigh Barnes, senior VP/partner, and Daniella Middleton, director at Development Counsellors International.
In response to the demand from buyers for enhanced networking opportunities, a new networking hub will offer a selection of networking and wellbeing events, such as "Qi Gong Energizers" at 10am, a networking "Healthy Breakfast Blitz" at 10.45am, daily 30-minute "Grab and Go" networking sessions at 2.30pm and, rounding off each day "The Power of Meditation" campfires at 4pm.
Other topics during the three-day show include sustainability, meeting technology evaluation, strategies for leadership success, improved incentive practices, the power of music, latest trends, content creation, the role of aviation in the MICE industry, monetising mobile apps, tips for tradeshow success, negotiation, and event marketing, among others.
IMEX in Frankfurt is well-known for the scope and diversity of its education programme, which is one of three core activities that drive the show’s value every year; the other two being business appointments and networking opportunities. All IMEX education is provided free of charge as part of the organisers’ commitment to helping the international meetings, events and incentive travel industry develop and grow. Many of the industry’s leading trade associations also use IMEX to share latest insight with their members, as well as providing informed education for all visitors.
Using the IMEX App allows visitors to save and view their personal list of events and seminars, while also being able to check what’s coming up in the next hour. A "notes" facility also gives app users the chance to take notes during seminars and then email them back to themselves or share them with absent colleagues.
For registration information, visit: www.imex-frankfurt.com/register.php
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