Mitsubishi Electric has engaged the services of several agencies belonging to the BPMO Group to design a global communication strategy (advertising – Concept, press services – DcorporateCom, digital communication – citricus.com, among others), reinforced by a tour of Spanish cities, for launching its new City Multi range, with the slogan "Welcome to the Future of Air Conditioning".
The events in the tour, which will end in La Coruña on 13 March 2008, are currently being staged in cities such as Palma de Mallorca, Madrid, Seville, Barcelona, Zaragoza and Valencia, among others.
The aim is to acquaint trade professionals (engineers, architects, installers and distributors) with the multinational’s new City Multi range, an innovative air conditioning system for large buildings.
The events consist of a working breakfast for showcasing the City Multi range, presented by Pere Pascual, Mitsubishi’s director of large accounts.
The range’s most outstanding features include improvements in performance thanks to a more compact chassis, a reduction of 20% in the installation area, 100% inverter compressors, 1,000m of pipes, and the highest COP on the market.
Given the success of the tours’ first events, the organisers are expecting a good turnout at future fixtures.
About Mitsubishi Electric
Committed to technological progress, Mitsubishi Electric has kept up with the times over the last 80 years with cutting-edge technology and constant innovation in order to offer top-quality products.
The company’s Spanish division has obtained the double ISO certification (ISO 9001 and ISO 14001) for quality and environmental management.
Mitsubishi’s goal is to provide continuous technical solutions, as well as executing emblematic projects in line with being "At the Technological Forefront of Air Conditioning".
