Las Rozas Village, one the nine villages belonging to Value Retail’s Chic Outlet Shopping collection in Europe, has just appointed Marta Macas to the post of tourism manager. In her new post, Macias will be responsible for promoting Las Rozas Village and the area of Madrid as a leading shopping tourism destination.
With a long track record in the tourism and MICE industries, Macias previous experience at the Madrid Tourism Office, handling the design and development of new tourism products, is perfectly in line with Chic Outlet Shopping’s vision keyed to attracting tourists to the surrounding area of the villages and boosting international tourist numbers.
Macias also has a broad experience in the group and business tourism industries, having worked for over 10 years as manager of the Madrid Convention Bureau’s international congress division. Her work at Las Rozas Village will entail the development of a group tourism and MICE strategy and positioning the village as a unique destination for these two market segments, with the aim of reaching the 800-event mark for all the Village Collection in 2014.