After the success achieved last year with the opening of the first ephemeral restaurant in Madrid’s Gran Via, this Christmas Lidl decided to promote its deluxe gourmet experiences in a number of different Spanish cities. And as in previous years, it commissioned beon. to design this special promotional experience.
Accordingly, Lidl opened ephemeral restaurants in Madrid, Valencia, Barcelona, and Seville. The logistics of this one-week roadshow was a challenge for beon., given that the firm had very little time for assembly and dismantling in the cities chosen.
Together with Lidl, beon.’s event division looked for a number of original venues in order to surprise the guests: a parking lot in Madrid, an old chapel in Valencia, a hanger in Barcelona, and a warehouse in Seville.
