IMIC 2010 to Centre on Creating and Managing Successful Products and Powerful Brands

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The 6th International Meetings and Incentives Conference (IMIC 2010), due to be held at the Megaron Athens International Conference Centre from 10-11 February 2010, has been organized in parallel with the Athens Tourism Symposium 2010 (ATS2010): International Scientific Congress on Current Trends in Tourism Management and Tourism Policy.

The core objectives of IMIC are to provide a annual international networking and educational forum for MICE professionals in the Southeast Mediterranean, to achieve a greater understanding of key issues affecting the meetings and event industry and propose solutions through a top-quality programme including world-class speakers and industry leaders and researchers, to enhance delegates’ lead generation and business skills, and to offer attendees networking opportunities at an international level.

This year, the event’s educational programme will revolve around the following topics: Surviving in an Ever-Changing Marketplace; Brand Masters: A Review of Success Stories; The How-Tos of Product Development; Branding Meeting Destinations, Meeting Venues and Meeting Service Providers; Improving the Value Chain: Helping Businesses maintain their Competitive Edge; Marketing Your Business on a Tight Budget; Fam Trips; PCO vs DMC; How to Create Proposals that Sell; and Green Incentives.

For further information, ring the organizers on +30 210 9730697 or e-mail them at imic2010@heliotopos.net.

Published
30/01/2010