Representatives of the Malaga Tradeshow and Congress Centre (FYCMA) recently attended the Association Meeting Programme, organized by the Iberian Chapter of ICCA (International Congress and Convention Association) in Fukuoka (Japan).
Representatives of FYCMA attended the Association Meeting Programme of ICCA Iberian Chapter which was held in Fukuoka (Japan) from 29 June-1 July. This represents a milestone in the marketing and international expansion strategies of the congress centre, since it is the first time that it has been involved in a direct action in the Asian market.
This annual event is held for members of ICCA who work with international associations in order to get to know the latest trends in the planning and organization of meetings and the choice of destinations, as well as the needs and objectives of clients when choosing a destination.
During the meeting, whose programme addressed aspects such as rebranding, fam trips, and risk management challenges, FYCMA had the opportunity to showcase its services and facilities as an event venue before potential clients in the association meeting industry at individual presentations.
