Formula 1 Geox Disembarks in Barcelona

Contemporanea Eventi collaborated with the Italian show firm Geox in the organization of its "Formula Geox" event.

From 17-19 May 2012, eight simulators were installed in Passeig de Gracia with Gran Via and Contemporanea Eventi’s promotional team, wearing the official uniform of the Red Bull F1 Racing Team, invited passersby and tourists in Central Barcelona to try their hand on the simulators.

The real Red Bull F1 Racing Team car was located in another of Geox’s shops, where Contemporanea Eventi’s event staff invited passersby to have their photo taken with the car, and also to get to know firsthand the firm’s promotions.

Formula 1 Geox disembarks in Barcelona