Exploramas Launches New Harley Davidson Destination Discovery Tour

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Recently launched by the experience and adventure specialists, "Rock in a Harley" is a novel activity combining the discovery of a destination’s attractions with the world’s most legendary motorbike.

Exploramas has just launched a new destination discovery tour: "Rock in a Harley". The activity, keyed to MICE agencies and DMCs, is basically a destination tour using Harleys as the mode of transport.

"What we offer with ’Rock in a Harley’ is a fun, surprising, and totally unique way of getting to know a destination," said Manuel Araujo, CEO of Exploramas. "With this experience, we strive to contribute value added not only to what the participants discover during the tour, but also to the way in which they do the discovering."

Along these lines, the activity plays on the destination’s attractions and the irresistible capacity of seduction of this icon of the motorbike world. "A Harley Davidson is more than just a motorbike; it’s a legend with a unique design and style, a distinctive sound; it’s an emblem of liberty and rebelliousness, with its own authentic style," stressed Araujo, "all of which contributes an enormous amount of value added to this experience."

During the activity, the participants are guided by authentic bikers along a route during which, with the help of a very unique map, they discover the destination’s main attractions and even have to pass a number of tests. "As in all our activities, there’s a huge surprise at the end which is also related to the link between the biker community and rock music," revealed the firm’s CEO, who also guarantees an enormous amount of fun and an unforgettable experience.

"Rock in a Harley" is currently available in Barcelona, Madrid, Malaga, the Costa del Sol, etc.

"We design the route expressly for each group, adapting it to their preferences, while making the most of what the destination has to offer," said Araujo, "our main aim being to create a memorable experience for participants."

In the last decade, over 500 companies have commissioned Exploramas to organize their activities and experiences, which has consolidated the company’s leading position in the corporate event industry.

Rock in a Harley

Published
20/04/2013