Es.cultura Launches Almodovar Rally

The creative event organizers and communication agency Es.cultura has just launched the Almodovar Rally, a new incentive programme for Spanish film fans and those who wish to become one of Almodovar's characters for the day.

The Almodovar Rally is an original, fun and participative incentive programme revolving around Spain’s most international film director. Created by Es.cultura, the programme allows participants to discover the most important locations used in Almodovar’s films and put themselves in the shoes of his most colourful characters.