El Ejido Signs Agreement with Indigo DMC Group to Promote Locality as Top European Agritourism Destination

Published
29/08/2012

Thanks to this agreement, the Andalusian municipality will be present at all German-speaking national and international shows and congresses, among other advantages.

On 23 August, El Ejido Town Council and the German tour operator Indigo Destination Management Company Group signed an agreement whose aim is to formalize and reinforce the partnership between the two organizations that began several months ago geared to promoting the municipality as one of Europe’s leading agritourism destinations.

Francisco Gongora, the town’s mayor, and Raimund Peter Kurz, representing Indigo DMC Group, signed a collaboration agreement that, in the words of the former "has a dual advantage: on the one hand, to promote our main economic driver, intensive agriculture with all its guarantees of maximum quality, and on the other, to promote the town as a tourist destination." Furthermore, Gongora stressed that "the signing of this agreement will also strengthen the town’s international presence thanks to the shows that this important German tour operator attends all over the world."

Thanks to this agreement, which will be in effect for a period of one year, with the possibility of extending it for a maximum of two should there be any ongoing activities, the municipality will be present at all of the German-speaking national and international shows and congresses. In addition, it also envisages the planning of technical visits to the area’s greenhouses and other places of interest, such as organic farms, traders, research centres, handling companies, and experimental centres, which will allow visitors to get to know firsthand the industry’s development, technical level, and technological advances applied to agriculture.

The signing of this agreement comes after a round of negotiations conducted during the last edition of FITUR, held at the beginning of the year in Madrid, between the Town Council and this important German tour operator with over 20 years of experience in planning theme trips to quality destinations and which has, to date, organized trips for three groups of businessmen and farmers from Germany and Brazil.

Gongora stressed that the trips that have been organized to date to the municipality have obtained excellent results, since the "technicians and professionals visiting our municipality have been delighted and surprised by the technological level and advances of out productive system." Along these lines, he also remarked that "these kinds of trips help to overcome the seasonal nature of the local tourist industry and allow visitors both to get to know the technical specialization of our agricultural industry and to relax and enjoy the area’s excellent weather, extraordinary landscapes, outstanding beaches, and fabulous cuisine."

The signing of the agreement does not come at any cost to the Town Council and "will mark the beginning of a series of actions geared to achieving a very clear aim, which is none other than promoting the segmentation of our local tourist industry and the numerous merits of our productive system."

For his part, the representative of Indigo DMC Group stressed that "El Ejido is a municipality where advanced technology is applied to agriculture in a unique way, and also boasts quality hotels and more than 30km of prime beaches."