BIT and Buyitaly 2008, which are scheduled to be held from 21-24 February at Fieramilano, one of Europe’s most futuristic trade show complexes located in Rho, will have a combined exhibition space of 60,000m2. Exhibitors from 122 countries will be showcasing their destinations and products to trade professionals on Thursday and Friday and to the general public over the weekend.
The Fieramilano’s futuristic trade show complex, located in Rho not far from the centre of Milan, will be hosting the 2008 edition of BIT and Buyitaly from 21-24 February 2008. For four days, Italian and international exhibitors from 122 countries will be showcasing their destinations and products in the complex’s functional and flexible pavilions – with a total exhibition area of 60,000m2 – each with its own reception area, catering outlet, conference rooms, and office space.
“The growing presence of BIT in all the key events of the industry, throughout the world,” comments Fabio Majocchi, general manager of EXPOCTS, “represents a further step in the internationalisation strategy that, in recent years, has taken BIT to confirm its positioning more strongly among the very top players in the industry at a world level, and not only during the four days of the event organised in Milan.”
BIT Technology
BIT Technology is a specialised area for showcasing the most advanced services – technologies and software geared to tourism, CRS, HRS, B2B and B2C solutions and tools, on-line tour operators, and travel and tourism websites – where professionals and consumers can find out what is new in the technology sector.
Figures for 2007
At the 2007 edition of BIT, there were more than 5,000 exhibitors representing 122 countries. Attendance totalled 150,000, of which 108,000 were trade professionals, including 20,500 foreign operators, and 42,000 travel consumers.
