Atril Events organizes third edition of Vejer Weekend Fashion


From showrooms to catwalks featuring the latest creations of emerging designers, through interviews with professionals and forums on fashion and the creative industry, the next refreshing edition of Vejer Weekend Fashion is due to be held on 10-12 July in the charming town of Vejer de la Frontera (Cadiz).

Vejer Weekend Fashion returns for the third consecutive year, establishing itself as a key event in the summer festival calendar. Once again, Vejer de la Frontera will become the hub of the Spanish fashion, tourism, culture and leisure industries.

From 10 to 12 July, the event will congregate emerging fashion designers, contemporary artists and musicians from the national scene, blending to create an amazing atmosphere in Vejer’s historical centre. The line-up includes professionals like Todo Muta Studio, David Delfin, Miriam Hurtado, Antonio Garcia, Bibian Blue, Ana Olazabal, IED, MOVEX, and Modo Consulting.

Vejer We Fashion was created in 2013 by a group of enthusiastic Andalusian entrepreneurs. Their efforts were soon acknowledged by Vejer de la Frontera Town Council and the local tourism industry who clubbed together to promote one of the top summer festivals in the Spanish cultural calendar. So what’s new? A focus on fashion as a creative discipline and as a developing industry that is generating growing interest in Spain.

Scheduled to be held from 10-12 July, Vejer Weekend Fashion 2015 will feature a fresh format that combines a fashion show, direct showroom sales and networking, parallel activities revolving around the creation of fashion, art, business and industry, including additional fashion shows, exhibitions, workshops, lectures, food and music – in short, a programme designed to stimulate creativity and convert trends and ideas into useful resources for the creative and cultural industries.

At this year’s fashion show, the consecrated designer Bibian Blue, as well as one of the emerging designers of the Basque Country, Ana Olazabal, will present their new collections, as well as hosting interviews with professionals such as Antonio and Fernando Garcia, Goya Award for the Best Costume 2014.

In addition, the performance "Arraigo" by the team at Todo Muta Studio, one of Seville’s most international design studios, will invade the façade of the Casa de la Cultura. Fashion and architecture will once more join hands in "Encuadernaciones" by Miriam Hurtado.

For a couple of days, the white village of Vejer de la Frontera will be transformed to show its contemporary facet with the help of various artists, graffiti artists and illustrators who take part in different "live action" scenarios. To close this weekend programme, there will be a parallel music festival on the Obbio Club Stage, with the guest star appearance of the designer David Delfin.

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