Agrojardin Group Implements New 360º Marketing Strategies

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Agrojardin has been constantly innovating for the last 20 years with the aim of strengthening client loyalty, increasing its client portfolio, and differentiating its products and services.

The marketing tools used are geared to promoting Agrojardin Group’s different divisions, featuring landscape gardening, garden works and maintenance, and the production of different plants and flowers at its own nurseries.

In addition, the company has sponsored a variety of events, proving its creative capacity as regards table centres and decoration with natural plants and flowers available at its garden centre.

Agrojardin’s inclusion in publications dedicated to pets is geared to informing animal lovers of the group’s least known division.

The group’s corporate communication plan has also included the design of a new interactive website aimed at informing users about the products and services that Agrojardin offers companies and individual clients, alike.

Likewise, the group’s outdoor advertising products have been revamped to reflect its full range of bespoke services and products, which are unique in the area.

The Agrojardin Group comprises garden centres in Estepona and San Roque, offering a wide range of cutting-edge services and products, including decoration, plants, and pets, plus all types of accessories, backed by 25 years of experience in planning and carrying out landscaping projects.

Published
30/07/2009