Meliá creates a virtual community for MICE

Meliá Pro Travel Labs

Through the Facebook Pro Travel Labs channel, which integrates Meliá Pro, agents can visit hotels remotely and keep updated on the group.

Meliá Hotels International has created the Pro Travel Labs community on Facebook, an exclusive group for travel agents with a program of live events where they have the opportunity to participate in web seminars, workshops, round tables and virtual tours of the group's hotels.

On the other hand, the B2B booking portal,, under the slogan "When you come back, entrust your events to Meliá" seeks to boost the activity of the MICE segment again this season, offering maximum flexibility in group bookings, MeliáRewards extra points and the health and safety standards established in the new Stay Safe with Meliá programme, certified by Bureau Veritas.

Meliá Pro now joins the new Meliá Pro Travel Lab content platform, now available in Spain and Latin America.

In addition, with a weekly programme of live digital events via Facebook Live and Zoom, Meliá will share the latest news from the group, so that travel agents can keep up to date with the company's brands and destinations, as well as having the opportunity to visit hotels remotely.