Experts in the field analyze during the congress organized by Cesine the keys to manage with guarantees any spectacle
Security is not only necessary in any event but obligatory, and this Thursday in Cesine several professionals of first level on the matter met in the I Congress of Communication, Marketing and Security in events. The auditorium was full of students and attendees from outside the center who had enrolled seeing the staff of the speakers. All valued very positively each of the talks, which were preceded by the official opening by the Minister of Tourism, Francisco Martin, the mayor of Santander, Gema Igual, the professor of the Complutense Francisco Garcia, and the president of Cesine, Fermín Garcia.
After them had to intervene the director of the Mercedes-Benz Fashion Week Charo Izquierdo, but the death of his friend Cuca Solana - initial precursor of the Cibeles Catwalk - prevented him from traveling to Santander. The program was altered by this loss, but the organization decided that the external advisor of the State Aviation Safety Agency, Antonio Sousa, started the day talking with the legislation and regulations of drones for events and how the security forces use these innovative devices. Sousa recalled that the Benidorm Police already has regulations for the use of these remote-controlled aircraft and this has only just begun. Within less than we imagine, the drones will bring us home what we ask for Amazon or we can take a 'volocopter' - as is already the case in Dubai - where citizens already climb into drones without driver who do the taxi service.
Before the astonished gaze of the students, the lectures and anecdotes of the invited professionals followed one another. The lawyer and criminologist Ana Belén Almécija analyzed how when organizing an event details are taken into account such as locating a violet dot so that anyone who has been sexually assaulted can come to ask for help, or how security guards are being trained to know how to act in this type of act. The co-director of the congress, Olga Sanchez, is also a doctor and principal investigator of the Scientific Observatory of Events and during her intervention analyzed the risks and threats that exist when an event is conceived and how to work to plan what to do and how to organize so that everything goes well. Something that also told David Peinado, Red Cross, who during his presentation transmitted how to organize and typify each event they cover depending on the number of people who attend.
Who also has great experience in organizing sporting events is Nemesio Ochoa, director of the Mountain Sailing Circuit, who told how in 2014 was developed from within the World Sailing Olympic Classes and how they got an event that occurred in the water had a great significance on land with a grand opening that brought together 40,000 people in the park of Llamas and 150,000 a day in the area of the promenade. A great success that brought the city significant income and visibility worldwide, something that is always positive for the Cantabrian capital as praised during his speech by the Councillor for Tourism of Santander, Miriam Diaz, and Carmen Sampedro, director of the Santander Convention Bureau.
Technology, an ally
In each and every one of the events that are organized, technology takes on a fundamental role in terms of security. Javier Martínez and Alejandro Serrano, from the company SARF (Seguridad Acústica en Recintos Feriales), talked about this, where they have developed a system that allows the security forces to control the sound of an entire venue in order to be able to launch any message before an event.
The tragedy that occurred at the Madrid Arena in 2012 marked a before and after in terms of security in all events and is that, as all the experts who spoke yesterday in Cesine assured, the organization of any public spectacle must be based on two basic pillars: risk prevention of workers, artists, footballers ..., and the security plan to protect the public. The importance of focusing on these two legs so important to ensure safety was discussed in the round table that closed the first day of this congress, which continues today, Friday.