Granada, Malaga, Seville and Cordoba reaffirm their tourist collaboration under the brand Andalusian Soul

Andalusian Soul

Andalusian Soul, the brand that includes the Andalusian capitals of Seville, Cordoba, Granada and Malaga, is an example of cooperation in tourism and this year multiplies its leisure offer and enjoys. This has been shown in recent hours by the mayors of Cordoba, Malaga and Granada and the delegate of Tourism of the City of Seville in a meeting with the Secretary of State for Tourism Isabel Maria Oliver as part of Fitur 2019. For municipal policy makers is necessary the "direct involvement" of the Ministry of Industry, Trade and Tourism in Andalusian Soul. "This is a boost to a brand that is consolidating and is an example of cooperation in tourism, with a powerful complementary offer, from heritage to sun and beach, through culture and gastronomy, and allows us to strengthen the strategy of attracting travelers from countries of medium and long distance, "as explained by the four presidents. "This support from the Secretary of State and international tourism cooperation of the Tourism Institute of Spain, Turespaña are of utmost importance to strengthen the Andalusian Soul project, a brand that was born in July 2016 with the signing of the collaboration agreement between Cordoba, Granada, Malaga and Seville.

These four destinations have ratified the commitment to cooperation that aims to turn the brand into a multi-destination tourist attraction power. The joint historical, cultural and heritage offer is a great added value for tourists from medium and long distance markets, whose travel spend more days, have a deseasonalization effect and a higher average daily expenditure in destination.

Andalucian Soul has drawn these days in Madrid a promotion and marketing plan and has remembered what has been done so far. In 2016 there was a first incursion in JATA, the most important professional fair in Japan together with commercial visits to the main tour operators of the Japanese country; in 2017 this action was repeated to which the United States and Latin America joined; and in 2018 there were added actions in Southeast Asia with the attendance to the ITB of Singapore. Subsequently, the Andalusian brand participated in conferences organized by Turespaña and even carried out a promotional action to premium operators outside the fair.

In all the promotional actions developed by the alliance, more than six hundred travel agents have been attended in six professional fairs, five direct days at the destination and multiple familiarization and press trips that have allowed agents and journalists to know first hand the four destinations and give them arguments for the inclusion of Andalusian Soul in their respective catalogues, which is the final objective of the tourist alliance.

The 2019 Action Plan includes attendance at the Tourism Expo Japan 2019 (JATA) to be held in Osaka, the International Tourism Fair of Latin America (FIT in Buenos Aires), and the ITB of Asia in Singapore.

Also, Andalusian Soul will participate in direct and indirect conferences in collaboration with Turespaña and Turismo Andaluz, and as a novelty, the tourism alliance will participate for the first time in the Arabian Travel Market in Dubai. Overall, 17 promotional actions have been planned so far, mostly abroad, although this number could increase as the year progresses and new opportunities are calibrated.