RoomIt by CWT, the hotel distribution division of Carlson Wagonlit Travel, the leading global travel management company, today announces the RoomIt Loyalty Booster program. Available free to all RoomIt customers, the program rewards travellers with additional points and miles, while also increasing hotel attachment rates and compliance with their company’s travel policy.
‘Instead of penalizing travellers for being non-compliant, we are taking a different approach that is more proactive and much more powerful,’ said David Falter, president, RoomIt by CWT. ‘We have run several campaigns and the success rates have been very good and our clients are extremely happy with the higher compliance rates.’
The program allows travel managers to partner with CWT to run promotional campaigns where travellers are incentivized with either points or miles for booking within their corporate travel program. In testing mode with several clients, the RoomIt Loyalty Booster program delivered a 12 percent higher compliance rate during campaigns (typically 60-to-90 days in length). Additionally, the program often achieved continued compliance with compliant bookings increasing of three percent after campaigns concluded.
Travelers
Travelers want and expect loyalty benefits when they travel and are often enticed to go outside their corporate travel policy to get them. With Loyalty Booster, travellers will enjoy access to additional points or miles that are carefully targeted for their needs within CWT channels. Additionally, all the offers presented will be in line with corporate travel policies, so travellers will be able to get loyalty benefits without worry.
Travel Managers
By motivating travellers to book within the corporate travel framework, travel program managers will increase corporate travel policy compliance within their negotiated travel parameters at no additional cost. This increased compliance rate improves reporting and tracking measures for travel managers.
Suppliers
Loyalty Booster will increase supplier volume by driving traveller behaviour using the hotels’ and airlines’ loyalty program currencies. The program incentivizes travellers to use the partners’ services by providing mutually beneficial loyalty rewards when they book through RoomIt.
‘Business travellers want to feel empowered when they are booking their travel,’ added Falter. ‘We are giving the ability to feel like they are getting something out of the experience other than just having to travel for work. They now see an opportunity where they can get to their next vacation by accumulating points much faster than before.’
