La Roca Village and Las Rozas Village Celebrate Chinese New Year with Exclusive Hospitality Programme for Chinese and Asiatic Shoppers

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Until 16 February, La Roca Village (Barcelona) and Las Rozas Village (Madrid), two of the new Chic Outlet Shopping® European Villages, will be celebrating the Chinese New Year with a number of special initiatives and hospitality programmes geared to Chinese and Asiatic shoppers.

In addition to providing signage and restaurant menus in Chinese, shoppers will be received by Chinese-speaking staff. Likewise, the Spanish villages both feature the "Luxury Route," a shopping tour designed especially for Chinese and Asiatic visitors, complete with a brochure in Chinese, offering exclusive access to promotions and events at a choice selection of boutiques, such as Escada and Swarovski. During January and February, visitors will also benefit from discounts of up to 80% on the recommended retail price of a large number of leading international luxury fashion brands. In addition to the now broad range of luxury hospitality services, such as tax-free shopping and free Wi-Fi, China UnionPay credit cards are now accepted at all establishments in both of the Spanish villages.

Barcelona and Madrid, two vibrant cities with outstanding cultural agendas, are both prefect destinations for celebrating the Chinese New Year, with the added advantage of being under one hour by car from the Spanish Chic Outlet Shopping Villages. From the architecture of Gaudi to an endless choice of museums and attractions, these cities offer visitors a host cultural and leisure activities. Thanks to the large number of direct flights from China to Europe’s chief capitals, Spain is now more reachable than ever. Visitors can book special luxury packages on ChicOutletShopping.com website, combining shopping at the villages with the best in Spanish culture and leisure, such as the "Shopping Package and the Sagrada Familia," combining shopping at La Roca Village with a tour of the famous Catalonian architect’s unfinished masterpiece, and the "Shopping Package and Flamenco," combining shopping with a flamenco show at the well-known Café de Chinitas in Madrid.

Courtesy of Turkish Airlines, visitors will have the opportunity to win two plane seats on a flight to Spain (direct flights Shanghai-Madrid and Shanghai-Barcelona), plus a €200 gift card valid for La Roca Village and Las Rozas Village. Those interested in participating in the lucky draw can do so at ChicOutletShopping.com until 31 March.

About Las Rozas Village and La Roca Village
Las Rozas Village (30min from Central Madrid) and La Roca Village (40min from Central Barcelona) are two of Value Retail’s Chic Outlet Shopping villages offering the best luxury shopping outlet experience. Each village has over 100 well-known Spanish and international brand boutiques offering collections from previous seasons with discounts of up to 60% on the recommended retail price throughout the year. Versace Company Store and Furla are just some of the international brands that have opened outlets in the villages, in addition to other Spanish designers including Tous, TCN, Pretty Ballerinas, and Custo Barcelona, among others.

Each village offers a range of services including the following: the Shopping Express luxury coach service from Madrid or Barcelona, tourist information centres, free Wi-Fi access and a personal shopper service. With a broad choice of restaurants and cafés, the villages have become a prefect destination for visitors looking for a unique shopping experience in an unbeatable outdoor location.

Published
31/01/2014