The Chinese Friendly hotel, which is serving as a pilot property for this new certification, has been officially recognized as being totally adapted to the needs of Chinese tourists. Through Chinese Friendly, the Barcelo Sevilla Renacimiento Hotel now bears this prestigious hallmark alluding to internationally acknowledged criteria of excellence and quality.
Furthermore, the programme is managed and supported by the China Association of Travel Services (CATS), which, designated by the China National Tourism Administration (CNTA), establishes the criteria of excellence according to the demands of Chinese tourists, in collaboration with other organisms related to the Chinese tourism industry, industrial associations, international organizations and agencies, and the leading tour operators in the Chinese tourism feeder market. The aim of the programme is to be able to recommend those tourism service providers that guarantee a quality, comfortable and trustworthy experience to Chinese travel agencies and tourists. These recommendations make it possible to provide bespoke tourism services, as well as to position quality tourism products in the said market.
In addition to awarding the QSC certification, the programme provides for a series of extra services that complement the level of quality of its brand for those clients who wish to adhere to it, including consultancy services, administrative support, help with translations and adapting basic corporate information to Chinese for promotional purposes, an exclusive listing in the QSC programme’s official website, and an entrance ticket for IFCOT (International Forum On Chinese Outbound Tourism), an important Summit that has been held in Chine since 2003.