Yahoo Plans an Important Reorganisation

Yahoo has recently announced that it is going reorganise operations, changes that will affect the company’s structure and its top executives. The reason behind this reorganisation, the most far-reaching in the last five years, is to be able to compete with Google on equal terms.

Division of operations
The reorganisation consists in merging some of the company’s operations to create three areas – audience, advertising and technology – lead by experienced executives answerable directly to the president Terry Semel.

According to the analysts, this reorganisation is the least Yahoo ought to do to recuperate lost market share and increase revenues, which have been much reduced in the last few years by increasingly greater competition.