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Neil Salerno, digital marketing for hotels - 新闻

Neil SalernoNeil Salerno, founder of Hotel Marketing Coach, has been marketing hotels on the Internet since 1996. Having spent more than 35 years working in various operations and marketing roles in hotels, he envisioned that the Internet would be the ultimate tool for hotels. He is also proud to say that he is a hotelier, first, and Internet specialist, second.

Contact Neil Salerno at [email protected]

Four Basic Hotel Electronic Marketing Tools to Use in 2011

Four Basic Hotel Electronic Marketing Tools to Use in 2011

Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the ...
Hotel Revenue Management is Now More Important than Ever

Hotel Revenue Management is Now More Important than Ever

I first introduced 'Revenue Management for Dummies' in 2006. My goal was to break down ...

"Break-It" Hotel Marketing…A Mental Exercise

More than twenty years ago, I read a book about break-it marketing which, from that ...
Hotel Sales Training that Excites but Changes Little

Hotel Sales Training that Excites but Changes Little

Hotel sales training has been an important, yet somewhat controversial topic for many years. Everyone ...
Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels

Every now and then, I come across an article which is so self-serving and outrageous ...
Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game

Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game

I’ve read several articles lately which discuss rate building post recession. At least one of ...
Production Benchmarks for Your Hotel’s Website

Production Benchmarks for Your Hotel’s Website

After performing literally hundreds of website analyses, it amazes me how many hotel websites are ...
Three Changes We Will See in Hotel Marketing in 2011

Three Changes We Will See in Hotel Marketing in 2011

In the last two years, the economy has taken a severe toll on our industry ...
Hoteliers, How Are FaceBook and Twitter Working for You?

Hoteliers, How Are FaceBook and Twitter Working for You?

Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue ...
It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal

In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If ...
Next Generation Hotel Revenue Management – Profit Management 3.0

Next Generation Hotel Revenue Management – Profit Management 3.0

Revenue management has been in the hospitality spotlight since the mid 1980s; a gift from ...
It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession

It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession

For many hotels, their recession has been over for quite some time now. These hoteliers ...
The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business

The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business

I think many hoteliers understand how strongly I feel about the ability of travel social ...
New Technology is Cool, But Don’t Forget Hotel Marketing Basics

New Technology is Cool, But Don’t Forget Hotel Marketing Basics

There are certain basics which endure in spite of the advent of new technology. In ...
Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke

For many independent hotels, electronically generated sales are the only viable tools to compete with ...
Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too

Many Meeting Planners Like to Do it At Home - Meeting Planners Use TripAdvisor to Check-out Hotels, too

It seems that the age-old practice of creating familiarization trips to check-out hotels and facilities ...
Social Media for Hotels - What Helps, What Doesn’t

Social Media for Hotels - What Helps, What Doesn’t

The unique quality of Web 2.0 social media is that it consists of user-generated content. ...
Five Simple Ways to Improve Hotel Sales in a Lousy Economy – Some Hotels Are Successfully Gaining Market Share

Five Simple Ways to Improve Hotel Sales in a Lousy Economy – Some Hotels Are Successfully Gaining Market Share

First, it’s an old story, but stop thinking that lowering your rates will sell more ...
What is Your Hotel’s Online Market Share?

What is Your Hotel’s Online Market Share?

Online, your competition set amounts to those hotels which appear, with yours, on search results. ...
Growing Tension Between Hoteliers and OTAs… NONSENSE! - An Alternative Viewpoint

Growing Tension Between Hoteliers and OTAs… NONSENSE! - An Alternative Viewpoint

I just got through reading an article titled 'Growing Tension Between Hoteliers and OTAs'. There ...
Three Hotel Internet Marketing Tactics From Outside the Box

Three Hotel Internet Marketing Tactics From Outside the Box

There has been a torrent of articles and webinars extolling the virtues of social media ...
Mastering The Art of  Online Sales Through Hotel Website Content

Mastering The Art of Online Sales Through Hotel Website Content

The content on your proprietary website performs two separate, and extremely important, functions. The first ...
How Highly-Effective Hotel Managers Communicate

How Highly-Effective Hotel Managers Communicate

If someone were to ask me the most important quality of an effective hotel manager, ...
Weighing-in On Hotel’s Use of The TripAdvisor Tools

Weighing-in On Hotel’s Use of The TripAdvisor Tools

Recently, I read an article discouraging hoteliers from posting a website link to TripAdvisor or ...
Five Creative Steps Hotels Are Taking To Beat the Recession

Five Creative Steps Hotels Are Taking To Beat the Recession

The recession has stimulated many hoteliers to use some creative ways to drive sales. Their ...
Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online

Let’s Be Honest, Does Your Hotel’s Website Suck? – How and Why People Choose Hotels Online

There’s only one way to know whether or not your website is doing its job ...
It's Time to Seek Advice from a Hotel Internet Specialist When…

It's Time to Seek Advice from a Hotel Internet Specialist When…

To win in 2009, you will need your hotel’s website to contribute to your reservations ...
Travel is Changing …What Will Hotels Do to Keep-Up?

Travel is Changing …What Will Hotels Do to Keep-Up?

The bursting of the economic bubble altered why and when people travel and has intensified ...
Website Content Management For Hotels…Boon or Boondoggle?

Website Content Management For Hotels…Boon or Boondoggle?

Imagine having the ability to change and update the content of your hotel’s website on ...
Hotel Website Marketing – What You Should Do, Now… Not Later

Hotel Website Marketing – What You Should Do, Now… Not Later

Times are tough and, as a result, budgets tend to shrink. In times like this, ...
Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?

Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website’s Search Ability?

Today, more than ever before, hotels need the exposure and marketing power that only the ...
The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep

The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep

This year, there are few things that are certain, but one thing is for sure; ...
In a Recession…Hotel Sales Basics Still Work

In a Recession…Hotel Sales Basics Still Work

We live in a highly technical world; the Internet, blogs, webinars, PDAs ,and email; holy ...
Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management

Hoteliers…No Resolutions, It’s Time to Take Action – Combining Electronic Sales and Revenue Management

This week, I read an article listing several suggested hotelier resolutions for 2009 but, like ...
Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09?

Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in ’09?

Well, it’s déjà vu all over again, the hotel industry is facing severe business challenges; ...
Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts

Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts

Just a few months ago, there were endless articles proclaiming that social media would revolutionize ...
Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?

Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?

I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on ...
Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?

Limited service hotels have become indispensable to the hospitality industry, but they share a common ...
The Next Big Development in Hotel Revenue Management

The Next Big Development in Hotel Revenue Management

Early this month, I had the privilege of speaking at the Travel Distribution Summit, sponsored ...
Some Hotel Site Designers, Don’t Know… What They Don’t Know

Some Hotel Site Designers, Don’t Know… What They Don’t Know

As I review various hotel websites, I am constantly amazed by the number of poorly ...
Anatomy of an Internet-Savvy Hotel Manager

Anatomy of an Internet-Savvy Hotel Manager

It’s 1:20 am and the hotel manager is reviewing last month’s profit and loss statement; ...
Hotel Revenue Management in a Stagnant Economy

Hotel Revenue Management in a Stagnant Economy

In a stagnant economy, using the principles of revenue management can help hoteliers to maintain ...
The Greatest Hotel People I Have Never Met... and the lessons I learned from them

The Greatest Hotel People I Have Never Met... and the lessons I learned from them

Writing articles, as often as I do, has opened up a completely new world of ...
Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales

The Social Media, Web 2.0, is causing quite a stir in our industry; the articles ...
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