Lara McCulloch-Carter, marketing - News
A strategic thinker and a pioneering force in the branding, marketing and social media revolution, Lara Mcculloch has been featured in a multitude of international media outlets and was most recently honoured by BizBash magazine with the title, Industry Innovator.
A renowned marketing expert with over 15 years as a brand consultant for multinationals like Cadbury-Adams, Unilever and Scotts, Lara brings "Big Brand Thinking" to small business. Her consultancy, READY2SPARK, is focused on helping companies attract, engage and energize customers through a variety of marketing services. She is also a sought-after professional speaker and educator, travelling the world and changing how people think about their brands.
In addition to being the Chief Brand Storyteller for her company, Lara also founded #eventprofs, a thriving online community that was featured in The Twitter Book by Tim O'Reilly and Hear Me Roar, a community for business women in events. Her marketing blog has been touted as "the fresh perspective on creativity, branding and social media" and holds the title as the event industry's highest ranked independent blog.
The culmination of Lara's passion and experience has heralded leadership posts on numerous advisory boards, a monthly column for an international magazine and recognition with three National Awards for dedication, spirit and leadership.