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HeBS Digital, online marketing for the hospitality industry - News

Max Starkov, Mariana MechosoMax Starkov is Chief eBusiness Strategist, Mariana Mechoso Safer is Senior Director, Marketing and Evan Rosenblum is Senior Director, Analytics & Online Media at HeBS Digital, the industry’s leading full-service hotel Internet marketing and direct online channel strategy firm based in New York City
(www.hebsdigital.com).

HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel’s Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs.

A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise offered at HeBS Digital.

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

Expedia’s Accelerator Program - The Final Nail in the Coffin of Hotel Profitability

Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed by ...
2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

2016 Checklist to Maximize Revenues from Multi-Channel Campaigns

It’s no secret that multi-channel campaigns are a great way to boost revenue during low ...
Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

Hotelier’s Action Plan to Capitalize on the Mobile Channel Boom

In the first half of 2015, the age-defining shift from desktop to mobile and tablet ...
The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing

Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from ...
Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update

Google is back in the news with another algorithm change – and this time it’s ...
Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded hotels are in a unique digital marketing predicament. On the one hand the brand ...
Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Today’s hotelier has a world of opportunities available to help them increase direct online bookings ...
Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website

Today, there are two prevailing 'schools of thought' regarding website design and optimizing the hotel ...
How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

Traditionally, hotel websites have served the same content to all site visitors regardless of their ...
The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About

Organic search is the leading source of traffic for hotel websites, and over 50% of ...
The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

For the ninth year in a row, HeBS Digital announces the launch of 'The Smart ...
SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

For years now hotel marketers have claimed that search engines are on the way out ...
The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency

In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest ...
The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings ...
Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: ...
The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

With Google releasing over 500 algorithm updates each year and search engine results constantly in ...
Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Whether you’ve experienced digital marketing success this year, or have continued to struggle with your ...
The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013

In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly ...
Preparing for Google Penguin 2.0: How To Protect Your Hotel Website

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website

When Google rolled out its Panda algorithm update in February 2011, it upended search engine ...
The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

Since late 2011, Google has been moving in the direction of secure search. Put simply, ...
The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital ...
Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta search in travel and hospitality has been around since the early 2000s. One of ...
The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

Generating engagement via social media channels and creating unique experiences for website visitors are important ...
The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality

Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens ...
How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy

Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 ...
A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

This year, the hospitality industry is in for a lot of pain. OTA dependency continues ...
From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process

With 87% of online users reporting that Social Media recommendations impact hotel choice, it is ...
2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends

Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must ...
Getting Ready for the 3-Screen Battle in 2013

Getting Ready for the 3-Screen Battle in 2013

Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. ...
The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

As we find ourselves in a new year full of possibilities, now is a good ...
Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Marketers love exclaiming 'SEO is dead!' and heralding the next big thing that will save ...
Case Study: Is TripAdvisor’s

Case Study: Is TripAdvisor’s "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?

In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research ...
An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media

Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the ...
The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

Having just passed the mid-year mark, now is a good time to reflect on how ...
Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in ...
How Can Hoteliers Take Full Advantage of Pinterest?

How Can Hoteliers Take Full Advantage of Pinterest?

Pinterest is a niche social network based on virtual pin boards. By January 2012, the ...
Top Ten Search Engine Marketing Dos and Don’ts in 2012

Top Ten Search Engine Marketing Dos and Don’ts in 2012

In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing ...
The 2012 Do’s and Don’ts of Hotel Distribution

The 2012 Do’s and Don’ts of Hotel Distribution

In 2012, hoteliers face more challenges than ever. From resolving to concentrate on 'SoLoMo' (social, ...
Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Last year the economy remained in 'recovery mode,' allowing the industry to focus its efforts ...
Top 20 Secrets to Success in Hotel SMS Marketing

Top 20 Secrets to Success in Hotel SMS Marketing

With the rapid growth of the mobile channel, SMS marketing is becoming a vital component ...
How

How "Fresh" is Your Hotel Website?

Every year, Google makes more than 500 updates to its search algorithm. The most significant ...
Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health

Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health

Everyone knows that having a successful search engine optimization strategy is crucial to your site’s ...
The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting ...
The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites

The mobile Web has already become an important travel planning and transaction channel in the ...
The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality

Today’s hotelier is faced with a big challenge: to capture and retain the attention of ...
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