Pacific World Becomes Major Global MICE Player
14/02/2012 - Pacific WorldPacific World has incorporated the MICE experience of Ultramar Event Management to become of a leading global player.
Pacific World, the leading MICE player in Asia, is expanding into a global business with the incorporation under one brand of leading European players Ultramar Event Management (now Pacific World Spain), TravelScotWorld (now Pacific World Scotland), TUI Hellas Corporate Services (now Pacific World Greece) and Miltours’ MICE division (now Pacific World Portugal).
Already covering eight countries in Asia-Pacific, Pacific World will now incorporate under one brand and a single management team the four aforementioned companies, all of which have built up a solid reputation as DMCs and PCOs in their respective countries.
Over the last decades, Ultramar Event Management, Pacific World and the rest of the European MICE businesses have operated as separate entities. Now as a fully integrated operation focused 100% on the MICE industry, Pacific World will become one of the leading integrated global meetings and events businesses.
Founded over 30 years ago, Pacific World in Asia is the leading MICE business in the region. The addition of the above-mentioned European and Indian businesses under the umbrella of the re-designed brand will expand the presence of Pacific World to 13 countries and over 30 destinations.
Presentation at EIBTM
The new worldwide brand was presented at EIBTM in Barcelona at the end of November, at a spectacular and highly creative event. FAD was the venue chosen for the launching of the brand for which creativity is just as important as first-class logistics. More than 200 collaborators, clients, colleagues and friends attended the launch: an artistic-gastronomic event in which creative chefs/artists prepared their "pièces de résistance" to the rhythm of a world music DJ programme. Using enormous circular tables as a canvas, the chefs/artists designed and created canapés, tapas and desserts. The event was resounding success.
Pacific World’s presentation at EIBTM 2011
About Pacific World
Pacific World is a dedicated DMC, Event Management and PCO company operating in 13 countries: China, India, Hong Kong, Thailand, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Greece, Scotland, Portugal and Spain.
The company’s aim is to guarantee operational excellence in delivering customer needs by bringing "the Art of Asian Destination Management" to the world. Furthermore, Pacific World plans to grow its existing event management and PCO competence centers by investing more resources into these areas.
Pacific World is part of TUI Travel PLC, one of the world’s leading international travel groups, and Pacific World Spain is the official agency of EIBTM and IFRA 2012.
Total views: 7.125