Beefeater and Azul Soluciones Bring a Piece of London to Malaga
17/07/2010 - Azul Soluciones IntegralesFrom 15-17 June, the central calle Larios in Malaga was "Londonized" in an original campaign launched by Beefeater.
In this original campaign launched by Beefeater, a number of the old style red telephone boxes previously used the United Kingdom were installed in Malaga’s central calle Larios. During the two-day campaign, passersby could make free calls to London numbers. In addition, members of the public who answered the phone when it rang stood to win a prize if they gave the correct answer to a question about London.
Beefeater’s campaign in Malaga’s calle Larios
Azul Soluciones Integrales provided the personnel for the campaign (event staff, Yeomen and sandwich men).
Female Beefeaters participating in the campaign
News - Azul Soluciones Integrales
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