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MSB Events’s Report on Tradeshow Profitability

MSB Events’s Report on Tradeshow Profitability

Only 20% of companies attending tradeshows with their own stand are sure of obtaining sufficient ...
Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?

Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?

I think it’s time to slow-down, sit-down, and evaluate the impact of the Internet on ...
PowerVote's Audience Polling System Used for Raising Road Safety Awareness

PowerVote's Audience Polling System Used for Raising Road Safety Awareness

The multinational Groupama has been using PowerVote's audience polling systems for raising the road safety ...
Utility Beats Luxury

Utility Beats Luxury

Twenty-four dollars for online access? Were they kidding? That’s what the card on the desk ...
Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel

Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel

Hoteliers often ask HeBS how they can monitor the Internet chatter surrounding their hotels and ...
Internet to Become Third Most Important Marketing Channel in Spain According to Price Waterhouse-Coopers Study

Internet to Become Third Most Important Marketing Channel in Spain According to Price Waterhouse-Coopers Study

According to the results of the Study on Ad Spending in Interactive Media in Spain ...
Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?

Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?

Limited service hotels have become indispensable to the hospitality industry, but they share a common ...
The Next Big Development in Hotel Revenue Management

The Next Big Development in Hotel Revenue Management

Early this month, I had the privilege of speaking at the Travel Distribution Summit, sponsored ...
New Communication Book for Lawyers

New Communication Book for Lawyers

A second updated edition of Jose Maria Martinez Selva's book Manual de Comunicación Persuasiva para ...
Anatomy of an Internet-Savvy Hotel Manager

Anatomy of an Internet-Savvy Hotel Manager

It’s 1:20 am and the hotel manager is reviewing last month’s profit and loss statement; ...
Mundo Internet 2008 to Have New Set-up

Mundo Internet 2008 to Have New Set-up

Due to be held at the Malaga Tradeshow and Congress Centre from 1-3 October, Mundo ...
Hotel Revenue Management in a Stagnant Economy

Hotel Revenue Management in a Stagnant Economy

In a stagnant economy, using the principles of revenue management can help hoteliers to maintain ...
The Greatest Hotel People I Have Never Met... and the lessons I learned from them

The Greatest Hotel People I Have Never Met... and the lessons I learned from them

Writing articles, as often as I do, has opened up a completely new world of ...
Internet Advertising Weathers the Crisis in Spain

Internet Advertising Weathers the Crisis in Spain

While advertising spend in conventional media is down 6.5% in the first six months of ...
Take a Break!

Take a Break!

For years, we Europeans have been led to believe that Americans work harder than us. ...
Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales

Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales

The Social Media, Web 2.0, is causing quite a stir in our industry; the articles ...
Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy

Getting Back to the Basics: The Hotelier’s Internet Marketing Action Plan for a Difficult Economy

The current economic environment is forcing hoteliers to rethink their marketing strategies. It is more ...
New Google Tool to Put Web Measurement Services Out of Business

New Google Tool to Put Web Measurement Services Out of Business

Last week, Google unveiled officially Ad Planner, a new Web measurement service geared to helping ...
Hotel Internet Marketing – Having a Web Site is not enough

Hotel Internet Marketing – Having a Web Site is not enough

Unfortunately, many hoteliers are content with simply having a web site as the sum-total of ...
Online, Hotel Rates Define the

Online, Hotel Rates Define the "Quality" of Your Facilities and Service

'He, who reduces his rate, is the only one who knows what his product is ...
One Out of Every Three Trips in Spain Purchased Online

One Out of Every Three Trips in Spain Purchased Online

Thirty-one percent of all the trips purchased in Spain to date this year were online ...
Experts from Granada University Stress Importance of Travel Websites for promoting Andalusia

Experts from Granada University Stress Importance of Travel Websites for promoting Andalusia

Researchers belonging to Granada University’s Business Administration and Marketing group (Ademar) have stressed the importance ...
Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!

Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!

Well, here we go again; the economy is in a state of flux. Downturn, slowed ...
Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results

Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results

Free vs. Paid Website Analytics Marketing is all about results. Unlike offline marketing, we can track ...
Alexa Changes its Ranking System

Alexa Changes its Ranking System

Alexa, one of the world’s most popular ranking systems, has just modified the algorithm it ...
Sol Los Fenicios Reopens

Sol Los Fenicios Reopens

On 30 April 2008, the Sol Los Fenicios Hotel in La Herradura was reopened. Over ...
Podcasting Basics for Meeting Professionals

Podcasting Basics for Meeting Professionals

Podcasting is a way for event marketers and associations to get messages out to new ...
What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer’s Guide to WSO

What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer’s Guide to WSO

With all the talk about search engine optimization, web site optimization often gets left off ...
Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices

Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices

In the increasingly dynamic online travel industry, hoteliers are challenged with keeping up with changes ...
Online Hotel Booking Surge in UK

Online Hotel Booking Surge in UK

The BDRC British Hotel Guest Survey has revealed that the majority of domestic business travellers ...
Your Magical Online Marketing Tool

Your Magical Online Marketing Tool

The Internet has been touted as a panacea for marketing communications. This low-cost and highly ...
Some Online Advice from Google’s Travel Industry Director

Some Online Advice from Google’s Travel Industry Director

Perhaps because his background includes a stint as vice president of strategic hotel partnerships at ...
Biggest Ever Edition of Online Marketing Spain Trade Show and Congress

Biggest Ever Edition of Online Marketing Spain Trade Show and Congress

Madrid’s Municipal Congress Centre will be hosting the 4th edition of the Online Marketing Spain ...
What the Heck is Hotel Web Site SEO, Anyway?

What the Heck is Hotel Web Site SEO, Anyway?

I often wonder how many people truly understand the process of search engine optimization and ...
20 Ideas to Increase Technology Efficiency

20 Ideas to Increase Technology Efficiency

We are going through technology adolescence. This awkward “pimply” time is difficult as we cling ...
Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?

Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?

Web 2.0 continues to generate much attention in the online travel industry. Inquiring hoteliers want ...
Forty-one Percent of the 59 Million Tourists Visiting Spain in 2007 Booked Online

Forty-one Percent of the 59 Million Tourists Visiting Spain in 2007 Booked Online

In 2007, Spain received 59.2 million tourists from abroad, up 1.7% on figures for the ...
Are You an Internet Believer…If Not, Why Not?

Are You an Internet Believer…If Not, Why Not?

If you are already a believer, your web site is now one of your hotel’s ...
GSMA Mobile World Congress 2008

GSMA Mobile World Congress 2008

The Fira de Barcelona will be hosting the GSMA Mobile World congress, scheduled to be ...
Conference Podcasts – Talk (and More) is Cheap

Conference Podcasts – Talk (and More) is Cheap

Podcasts are radio shows distributed on the internet. This relatively new technology holds significant ...
Malaga’s Trade Show and Congress Centre Expects to Host More than 6,500 Congress Delegates in 2008

Malaga’s Trade Show and Congress Centre Expects to Host More than 6,500 Congress Delegates in 2008

Malaga’s Trade Show and Congress Centre will be hosting five international congresses between March and ...
Top 10 Challenging Questions to Ask Your Internet Marketing Vendor

Top 10 Challenging Questions to Ask Your Internet Marketing Vendor

Important considerations before hiring an Internet marketing company in hospitality: The Internet has become the main ...
Hoteliers, Don’t be fooled by the Web 2.0 Hype

Hoteliers, Don’t be fooled by the Web 2.0 Hype

Judging from the articles I’ve read about Web 2.0, there are some web and hotel ...
Successful Web Conferencing and Webinar Tips

Successful Web Conferencing and Webinar Tips

Web conferencing and webinars provide low-cost ways of exchanging information to geographically separated attendees – ...
Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010

Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010

What will happen to traditional and online distribution channels in hospitality in the next few ...
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Fornecedores em destaque

Hotel Dolce Sitges

Hotel Dolce SitgesHotel 5 estrelas e centro de conferências em Sitges, Barcelona, Espanha 

Sevilla Congress & Convention Bureau

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ANDALUSI CLUB DMC Travel & Events

ANDALUSI CLUB DMC Travel & EventsOrganizadores Profissionais de Congressos (OPC), Andaluzia, Gerenciamento de Eventos e Incentivos Espanha Andaluzia

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