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Internet - Glossário

Empowered Clients

Empowered Clients

For many years, in the business world whoever had clients had power, but the Internet ...
Four Basic Hotel Electronic Marketing Tools to Use in 2011

Four Basic Hotel Electronic Marketing Tools to Use in 2011

Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the ...
MPI Spain Analyzes Current Situation of Meetings and Event Industry with Leaders

MPI Spain Analyzes Current Situation of Meetings and Event Industry with Leaders

The Spanish Chapter of MPI (Meeting Professionals International), the largest international association of meetings and ...
H10 Hotels Includes Four New Hotels in Privilege Category

H10 Hotels Includes Four New Hotels in Privilege Category

After a full refurbishment, the H10 Gran Tinerfe, H10 Conquistador, H10 Lanzarote Princess and Ocean ...
AV Medios Sponsors Mentes & Moda

AV Medios Sponsors Mentes & Moda

As well as co-sponsoring the event, AV Medicos supplied all the audiovisual equipment for the ...
CCIB Hosts Important International Technological Events in Last Quarter of 2010

CCIB Hosts Important International Technological Events in Last Quarter of 2010

The International Convention Centre of Barcelona (CCIB) has hosted, or is due to host, the ...

"Break-It" Hotel Marketing…A Mental Exercise

More than twenty years ago, I read a book about break-it marketing which, from that ...
Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Hoteliers, we are already in that time of year again: marketing budget planning season. In ...
Conferences Need More Power (and Connectivity)

Conferences Need More Power (and Connectivity)

I don’t think anyone would argue with the fact that we know technology is—and will ...
Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels

Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels

Every now and then, I come across an article which is so self-serving and outrageous ...
You Can Go Your Own Way

You Can Go Your Own Way

I just finished my latest book, a list of 10 simple rules for contending with ...
MKG_2.0 by Es.cultura Launches New Online Training Platform

MKG_2.0 by Es.cultura Launches New Online Training Platform

MKG_2.0 by Es.cultura has just launched www.formacionrentable.es, a new online training platform with nine exceedingly ...
Eleven Meetings Technology Trends to Watch for 2011

Eleven Meetings Technology Trends to Watch for 2011

The rate of technology change is increasing. Meetings and tradeshow technology continues to advance with ...
Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry

Déjà Vu: The Billion Dollar “Leakage” Continues to Drain the Hospitality Industry

Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion ...
Production Benchmarks for Your Hotel’s Website

Production Benchmarks for Your Hotel’s Website

After performing literally hundreds of website analyses, it amazes me how many hotel websites are ...
Excellent August for www.traduceclic.com

Excellent August for www.traduceclic.com

www.traduceclic.com, a Madrid-based translation and interpretation agency, obtained five new clients in August. Despite the fact ...
It Was Always Social

It Was Always Social

The net is not becoming a social medium. It already was one. In fact, it ...
Over 30% of American Travel Website Traffic now Comes from Google

Over 30% of American Travel Website Traffic now Comes from Google

In USA, 30.4% of the visits registered last July by airlines, hotels and, above all, ...
Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software

Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software

We are going through a major technology transformation - we are moving from shrink-wrapped software ...
Three Changes We Will See in Hotel Marketing in 2011

Three Changes We Will See in Hotel Marketing in 2011

In the last two years, the economy has taken a severe toll on our industry ...
Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide

Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often ...
The Penalty for Posting Event Videos Online

The Penalty for Posting Event Videos Online

There’s a video camera projecting my image onto a large screen or two on either ...
Hoteliers, How Are FaceBook and Twitter Working for You?

Hoteliers, How Are FaceBook and Twitter Working for You?

Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue ...
In Hospitality, Not All Internet Bookings are Created Equal

In Hospitality, Not All Internet Bookings are Created Equal

The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last ...
Omni Hotels & Resorts Partners with LivePerson Enterprise to Enhance Meetings and Event Business with Live Chat Solution

Omni Hotels & Resorts Partners with LivePerson Enterprise to Enhance Meetings and Event Business with Live Chat Solution

LivePerson, Inc., a provider of online engagement solutions that facilitate real-time assistance and expert advice, ...
It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal

It’s Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal

In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If ...
Meetings and Tradeshows – There’s a Mobile App for That!

Meetings and Tradeshows – There’s a Mobile App for That!

In 2000, I made the following prediction at the CIC Forum in Washington DC: 'Mobile ...
Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer

Hotel Websites Are Not Ready For Today’s Hyper-Interactive Travel Consumer

Many hoteliers do not realize how important it is to address the significant change in ...
Next Generation Hotel Revenue Management – Profit Management 3.0

Next Generation Hotel Revenue Management – Profit Management 3.0

Revenue management has been in the hospitality spotlight since the mid 1980s; a gift from ...
Exploramas Uses iPad Technology to Organise and Stage Team-building Events

Exploramas Uses iPad Technology to Organise and Stage Team-building Events

Exploramas has again proved itself to be one step ahead of its competitors by using ...
Facebook more Popular than Google? - The Big News is Not so Big After All

Facebook more Popular than Google? - The Big News is Not so Big After All

A commentary on the recent news about Facebook surpassing Google as the most popular website ...
Rise of the Amateur

Rise of the Amateur

One of the greatest benefits (and threats) of the Net is the way it has ...
It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession

It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession

For many hotels, their recession has been over for quite some time now. These hoteliers ...
Hotasa Launches New Business Tourism Product

Hotasa Launches New Business Tourism Product

The Hotasa hotel chain has just launched "Meet Hotasa", a promotion geared to business tourism ...
Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content

Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content

Duplicate Web content is when two web pages with different URLs contain “largely identical content.” ...
The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business

The Next Best Thing in Hotel Marketing - A New Tool to Harvest Referral Business

I think many hoteliers understand how strongly I feel about the ability of travel social ...
2010: The Meetings Technology Revolution – Are We There Yet?

2010: The Meetings Technology Revolution – Are We There Yet?

I recently attended a concert in the small city where I live, Bellingham, WA. Before ...
Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results

Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results

Hospitality is an information intensive business. Hotel managers are exposed to numerous reports that touch ...
Nobody Knows But You

Nobody Knows But You

The impact of digital technology on our minds and behaviors is still relatively unexplored, meaning ...
New Technology is Cool, But Don’t Forget Hotel Marketing Basics

New Technology is Cool, But Don’t Forget Hotel Marketing Basics

There are certain basics which endure in spite of the advent of new technology. In ...
Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing

With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to ...
Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke

Electronic Marketing the Great Hotel Equalizer - And You Can Do It without Going Broke

For many independent hotels, electronically generated sales are the only viable tools to compete with ...
Event1001.com Celebrates First Anniversary with 15,000 Members

Event1001.com Celebrates First Anniversary with 15,000 Members

Founded in March 2009 by two experienced European event planners who were having problems finding ...
The Next Social Media Wave: Using Google Wave for Events

The Next Social Media Wave: Using Google Wave for Events

Google Wave is a free, realtime, online collaboration platform, now in beta distribution (by invitation ...
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Hotel Dolce Sitges

Hotel Dolce SitgesHotel 5 estrelas e centro de conferências em Sitges, Barcelona, Espanha 

Sevilla Congress & Convention Bureau

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ANDALUSI CLUB DMC Travel & Events

ANDALUSI CLUB DMC Travel & EventsOrganizadores Profissionais de Congressos (OPC), Andaluzia, Gerenciamento de Eventos e Incentivos Espanha Andaluzia

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