Lara McCulloch-Carter, founder/director of READY2SPARK, a Toronto-based business consultancy firm, has over 15 years of experience as a brand consultant for multinationals such as Cadbury-Adams, Unilever and Scotts. Lara is also a sought-after international speaker and workshop educator, travelling the world to give keynotes on branding, marketing and social media.
Keynote Topics: - Brand strategy: the importance of having a powerful brand; brand building; and brand building tools and technique. - New marketing: the essential role of influencers; using social media for brand building, etc. - Customer attraction: attracting and retaining customers in the new marketplace. - Social media training.