QR Codes for events - do they deserve the hype?

25/07/2011 - Reproducido con permiso de Ready2Spark, 2011. © Ready2Spark, junio de 2011. Autora: Lara McCulloch-Carter. Traducción: Event Planner Spain

They’re everywhere. On transit shelters, in newspapers, on real estate signs, store front windows, at trade show booths, and even on your case of Heineken. QR codes are spreading like butter on warm toast.

I’m what is aptly referred to as a Digital Native. I am technologically savvy, I write and speak around the world on digital trends, I have a smart phone, an iPad, and close to 80 apps…and yet, there have been but a small handful of times over the past few years that I have scanned a QR code. I have never scanned a transit shelter, a newspaper, a real estate sign, store front window, trade show booth or even a case of Heineken. Why? Because there wasn’t a compelling enough reason.

The other day, I wrote on the importance of the idea behind the tool. QR codes, although au courant, are simply pixelated barcodes. The problem with racing to create a bunch for your business is that I’ve never heard anyone say, "If only I could scan a pixelated barcode…I’d finally have someone to give my business to."

QR codes themselves are not bad. It’s usually the ideas behind them that are. Ideas are the spark that have made some who implement them into their marketing successful. Specifically, ideas that are rooted in relevance, meaning and usefulness.

The most important question to ask yourself is will QR codes add value to my business and customers or am I running to keep up with the hype?

News - Lara McCulloch-Carter, marketing

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