Tips and Ideas » Interesting reading

Event Planner Spain posts news and articles everyday in its News and Events section. What follows is a selection of interesting articles, resulting from our close collaboration with international media and experts. Should you have any suggestions, please send us an e-mail to [email protected]. If you would like to be kept informed, subscribe to our free monthly Newsletter and win a experience. Our policy: Zero spam!

Meeting and Event Technology

• 2013
  • Genieconnect Introduces Dedicated Event App for Blackberry 10
  • Interactive Meetings with iPads
  • Increasing Downloads of Your Event App

• 2012
  • Using Video to Promote and Extend the Life of Your Events
  • Thirteen Meetings Technology Predictions for 2013
  • Technology for Meeting Planners - Debunking the Myths
  • Going Native: iPad use is on the rise and event planners see the advantages
  • Make Your Meeting Smart
  • Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers
  • How to Discuss Your Event's WiFi Needs: a Primer for Event Organizers
  • The Future of Meetings
  • The Paperless Conference Binder - Using Tablet Computers and iPads at Events
  • 1980-2012 - A 30+ Year Timeline of Meetings Technology Innovation
  • Wi-Fi: The Lifeblood of Events - Should It Be Free to Attendees?
  • Gamification - Have You Heard of It? You Will

• 2011
  • 12+ Meetings Technology Trends to Watch for 2012
  • Event Planning Tools Megalist
  • What Google+ Means to You
  • Hotel Technology: Peeves and Needs from a Business Traveler
  • QR Codes for events - do they deserve the hype?
  • Tame Social Media Chaos
  • Truths and Lies about Web 2.0 for Events
  • The Mobile Revolution is Here
  • The Truth of Tech
  • Applified
  • The Case for Content Capture for Events
  • Super Wi-Fi is Coming
  • Staying on Top of Tech
  • iPads and Other Tablets: New Mobile Options for Events and Trade Shows

• 2010
  • New Meetings Technology Trends Highlighted with EIBTM's 2010 World Wide Watch
  • Eleven Meetings Technology Trends to Watch for 2011
  • Freeconomics – The Rise of Free or Very Low Cost Meetings and Tradeshow Software
  • Meetings and Tradeshows – There's A Mobile App for That!
  • 2010: The Meetings Technology Revolution – Are We There Yet?
  • Nobody Knows But You
  • New Technology is Cool, But Don't Forget Hotel Marketing Basics
  • APPraisals
  • Electronic Marketing the Great Hotel Equalizer – And You Can Do It without Going Broke
  • The Next Social Media Wave: Using Google Wave for Events
  • High-tech Humanity
  • Ten Meetings Technology Trends to Watch for 2010

• 2009
  • Mobile tech tools for meetings and tradeshows
  • Web video for promoting and extending the reach of meetings
  • Meetings Technology in Troubled Times – Doing More with Less
  • Web 2.0 and Social Media – A New Paradigm for Meetings
  • QR Codes for Meetings
  • Interactivity or Inevitable Overload?

• 2008
  • New Meetings Tech Trends Highlighted with EIBTM's 2008 Worldwide Watch for Technology Innovation Award
  • 45 Ways to Use Technology to Green Meetings
  • From the Crowd Up
  • Air Travel Woes – A Tipping Point for Meetings? Will Telepresence Be an Alternative?
  • The Speaker-Audience Balance Is Shifting
  • The Impact of Meetings on Adult Education – and How Technology is Changing It
  • 20 Ideas to Increase Technology Efficiency

• 2007
  • Conference Podcasts – Talk (and More) is Cheap
  • Successful Web Conferencing and Webinar Tips
  • Meetings Technology Milestones – The Past 20 Years
  • High Tech Mapping and Way Finding for the Events Industry
  • The Video Revolution's Impact on the Meetings Industry
  • Between You and Me – The Impact of Social Software on the Meetings Industry
  • RFID – What's In It for Me?
  • 101 Key Benefits and Features to Look For in Online Meeting Registration and Management Systems
  • 39 Ways to Use Internet to Promote Meetings
  • What Does Your Audience Want? – Real-time Polling Options
  • Technology Adolescence: Why Technology Is So Complicated and What We Can Do About It?
  • Ten Technology Predictions for the Meetings Industry
  • Avoiding "Death by PowerPoint"

Online Travel, the Hospitality Industry, and Internet Marketing

• 2013
  • A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
  • From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
  • 2013 Hotel Mobile Technology Trends
  • Getting Ready for the 3-Screen Battle in 2013
  • The Smart Hotelier's 2013 Top Ten Digital Marketing Resolutions

• 2012
  • Is Hotel SEO Dead? Not by a Long Shot
  • Case Study: Is TripAdvisor's "Show Prices" CPC Program a Viable Direct Online Distribution Channel in Hospitality?
  • An Interview with Cleverdis & Max Starkov on Social Media
  • The Smart Hotelier's Guide to 2013 Digital Marketing Budget Planning
  • Hotel Mobile Marketing and Distribution Do's and Don'ts
  • How Can Hoteliers Take Full Advantage of Pinterest?
  • Lo que se debe hacer y lo que no en el marketing online en 2012
  • The 2012 Do's and Don'ts of Hotel Distribution
  • Smart Hotelier's 2012 Top Ten Digital Marketing Resolutions
  • Top 20 Secrets to Success in Hotel SMS Marketing

• 2011
  • How "Fresh" is Your Hotel Website?
  • Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site's SEO Health
  • The Smart Hotelier's Guide to 2012 Digital Marketing Budget Planning
  • Checklist for Green Hotels and Sustainable Meetings
  • The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites
  • It's Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In
  • The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality
  • The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy
  • HeBS Best Practices: 2011 Social Media Resolutions
  • Hotelier's 2011 Top Ten Internet Marketing Resolutions
  • The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites - Are These New Retail Concepts a Good Idea for Hotel Distribution?

• 2010
  • Four Basic Hotel Electronic Marketing Tools to Use in 2011
  • Hotel Revenue Management is Now More Important than Ever
  • "Break-It" Hotel Marketing…A Mental Exercise
  • Smart Hotelier's Guide to 2011 Internet Marketing Budget Planning
  • Hotel Sales Training that Excites but Changes Little
  • Does Your Website Have Its Own CMS? - Why CMS Is a Poor Choice for Hotels
  • Hotels Are Poised To Reboot & Refresh Their Rate Structures - Getting Back In The Game
  • Déjà Vu: The Billion Dollar "Leakage" Continues to Drain the Hospitality Industry
  • Production Benchmarks for Your Hotel's Website
  • Three Changes We Will See in Hotel Marketing in 2011
  • Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier's Best Practices Guide
  • Hoteliers, How Are FaceBook and Twitter Working for You?
  • In Hospitality, Not All Internet Bookings are Created Equal
  • It's Time for Hoteliers to Sharpen the Saw - A Common-Sense Approach to Renewal
  • Hotel Websites Are Not Ready For Today's Hyper-Interactive Travel Consumer
  • Next Generation Hotel Revenue Management – Profit Management 3.0
  • Facebook more Popular than Google? - The Big News is Not so Big After All
  • It Takes Attitude, More than an Economic Turnaround, for Hotels to Recover from the Recession
  • Innocent Ignorance or Crime and Punishment: The Perils of Duplicate Web Content
  • The Next Best Thing in Hotel Marketing… A New Tool to Harvest Referral Business
  • Hotelier's Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results
  • Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing
  • Savvy Hoteliers To Steal A Bigger Share of The Market in 2010 – Start with the Basics, Add A Pinch of Grit, and A Whole Bunch of Common-Sense
  • Hotelier's 2010 Top Ten Internet Marketing Resolutions
  • Many Meeting Planners Like to Do it At Home – Meeting Planners Use TripAdvisor to Check-out Hotels, too
  • Social Media for Hotels – What Helps, What Doesn't
  • Five Simple Ways to Improve Hotel Sales in a Lousy Economy – Some Hotels Are Successfully Gaining Market Share

• 2009
  • What is Your Hotel's Online Market Share?
  • Growing Tension Between Hoteliers and OTAs… NONSENSE! – An Alternative Viewpoint
  • The Prisoner's Dilemma, the Stockholm Syndrome, or a Case of Both?
  • Three Hotel Internet Marketing Tactics From Outside the Box
  • Mobile Marketing & Distribution Strategy in Hospitality: the Future is Already Here
  • Mastering The Art of Online Sales Through Hotel Website Content
  • How Highly-Effective Hotel Managers Communicate
  • Weighing-in On Hotel's Use of The TripAdvisor Tools
  • Five Creative Steps Hotels Are Taking To Beat the Recession
  • Getting Back to the Basics Part II: Case Studies & Best Practices from the "Hotel Internet Marketing Trenches"
  • Let's Be Honest, Does Your Hotel's Website Suck? – How and Why People Choose Hotels Online
  • It's Time to Seek Advice from a Hotel Internet Specialist When…
  • Hotel Website Marketing – What You Should Do, Now… Not Later
  • Generic Search On The Internet Can be Elusive For Hotels – What is Your Hotel Website's Search Ability?
  • The Hotel Challenge to Manage Marketing Expenses – What to Cut; What to Keep
  • Hotelier's 2009 Top Ten Internet Marketing Resolutions
  • In a Recession…Hotel Sales Basics Still Work
  • The future of search: 5 ways to prepare
  • Hoteliers…No Resolutions, It's Time to Take Action – Combining Electronic Sales and Revenue Management
  • Hotel Revenue Management Meets the Recession… Are You Prepared to Fight for Business in '09?
  • 2009 Internet Marketing and Strategy Brief – Hotel Internet Marketing Best Practices and 2009 Action Plan

• 2008
  • Social Media for Hotels… What You Can Do in This Economy – TripAdvisor... the best thing since peanuts
  • Experience Marketing Key to Successfully Weathering the Crisis
  • Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference?
  • Best Practices on Monitoring Hotel Review Sites – An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel
  • Limited Service Hotels…Get in the Internet Game! Who can do it and how can you pay for it?
  • The Next Big Development in Hotel Revenue Management
  • Some Hotel Site Designers, Don't Know… What They Don't Know
  • Event Marketing Meets Social Media
  • Anatomy of an Internet-Savvy Hotel Manager
  • Hotel Revenue Management in a Stagnant Economy
  • The Greatest Hotel People I Have Never Met… and the lessons I learned from them
  • Hotel Website Design 2.0… Using Travel Social Media to Advance Website Sales
  • Getting Back to the Basics: The Hotelier's Internet Marketing Action Plan for a Difficult Economy
  • Hotel Internet Marketing, Having a Web Site is Not Enough
  • Online, Hotel Rates Define the Quality of Your Facilities and Service
  • Experts from Granada University Stress Importance of Travel Websites for promoting Andalusia
  • What the Heck is Hotel Web Site Optimization, Anyway? – A Hotel Marketer's Guide to WSO
  • Mastering Internet Marketing in 2008: The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices
  • What the Heck is Hotel Website PageRank, Anyway? – A Hotel Marketers Guide to Understanding Website PageRank
  • Your Magical Online Marketing Tool
  • Some Online Advice from Google's Travel Industry Director
  • What the Heck is Hotel Web Site SEO, Anyway?
  • Web 2.0 vs. Search Engines: Are Search Engines Becoming Obsolete in the Web 2.0 Frenzy?
  • Are You an Internet Believer?...If Not, Why Not?

• 2007
  • Top 10 Challenging Questions to Ask Your Internet Marketing Vendor
  • Hoteliers, Don't be fooled by the Web 2.0 Hype
  • Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010
  • Why Some Hoteliers Excel and Others Don't
  • Five Things Hoteliers Can Do, Today, to Improve Sales
  • What Hot Internet Marketing Topics are on the Minds of Hoteliers?
  • User Comments are Travel Products' Greatest Threat
  • Google's Vision of Next-Generation Advertising
  • How to Obtain the Best Results when Redirecting Your Website
  • Trends in European Internet Distribution of Travel and Tourism Services
  • eCRM Strategies
  • British Marketers Rate Events Highly
  • Using Email to Build Your Brand
  • Events Are the Most Profitable Marketing Tool
  • What You Should Not Do When E-mailing Newsletters
  • Building Effective Websites, Part 3: How to be Bookmarked – How to Bring Customers Back to Your Site Again and Again
  • Building Effective Websites, Part 2: How to Be Read – Maximizing Site Usability and Content
  • Building Effective Websites – Part 1: Search Engine Optimization – Getting to the Top
  • Boost Your Search Engine Marketing
  • Web 2.0 – What It Means for the Meetings and Event Industry

MICE Industry Good Practices

• 2013
  • Do Trade Shows Still Have Value?
  • How to Avoid the Trap of Worrying and Unlock the Power of Thinking to Solve Your Business Challenges
  • Instant Gratification
  • Define Your Own Meeting Design
  • Customer Referrals: How to Grow Your Business through Word-of-Mouth
  • Cater to the New Year
  • Is There a Place for Pharmaceutical Industry Incentives in These Troubled Times?
  • Price Check: Member and Sponsor Engagement
  • Ten Predictions for Business Travel, Meetings and Events in 2013
  • Structure: How to Systemize Your Business for Sustainable Growth
  • Level Up
  • Thinking beyond Green Meetings

• 2012
  • Management 101: How to Organize Your Business for Sustainable Growth
  • Hybrid Across Boundaries
  • Adopting Better Discount Practices
  • Competitive Strategy: How to Win the Price War
  • Framing the Pricing Picture: Revenue, Risk and Registration
  • Right Place, Right Time
  • What Makes You a CEO?
  • Is It Safe to Return to the Water?
  • Marketing Sustainable Habits
  • Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
  • The Curse of the Bored Attendees
  • Feeling Gamey?
  • Business Skills Checklist for Entrepreneurs
  • Our Futures in Infotainment
  • Greening Engagement
  • Customer alert: Four Warning Signs of Customers You Must Avoid!
  • Numbers + Narrative
  • Building Your Trojan Horse
  • Five Lessons Every Planner Can Learn from The Pitch
  • Pricing: How to Charge Whatever You Like Without Losing the Customer!
  • CSR: Why Do You Care?
  • The remarkably simple ways to get started in public speaking
  • Sustainable Games
  • Seven Warning Signs of a Dying Business
  • CSR Engagement
  • Why Not Being on Google Plus Could Be your Biggest Marketing Mistake
  • How to Do Business Like Jesus Christ
  • The Value of Virtual
  • How to Get Press for Your Event Business: a Conversation with Three Editors
  • Successful Branding in Eight Simple Steps
  • Games People Play
  • In Times of Crisis Worry about Retaining Your Clients
  • 20 Ways to Use Pinterest to Build Your Brand
  • Social Media Makes Real-life Connections
  • Perception vs. Reality
  • Branding Demystified
  • Seven Event Venue Must-haves for 2012
  • Turning the Crisis Around: Five Recipes

• 2011
  • What it Means to be Green
  • Think before Taking on That Small Job
  • The Client is Still King: 10 Basic Service Marketing Trends
  • Are You Marketing to Eyeballs?
  • Keeping Your Cool
  • Still Thinking Like a Desk-Topper?
  • Become a Leader: Dismantle the Pedestals
  • Incentives 2011
  • The Perfect Speaker
  • Second-Tier Destination = First-Rate ROI
  • 50 Reasons Your Competitors Are Kicking Your Butt
  • Choose Your Clients Wisely: Here's Why
  • Why Event and Customer Satisfaction Surveys Fail
  • Is Your Business Lacking Personality?
  • Paradigm Shifts, Part II
  • Meeting Rxcitement
  • Meet Your Listeners
  • Are you afraid of competitors stealing your ideas?
  • The Queen Bee Myth
  • Tell Me Where You Are From and I Will Tell How You Negotiate
  • Step by Strategic Step
  • Part I: Changes in Human Capital
  • Live Meetings or Online Meetings?
  • Learning How the Brain Learns
  • Play Your Cards Right
  • Public Engagement
  • The Hunt
  • The Conference is Not About You
  • The Productivity Cloud
  • That's Enough Facebook
  • The Future is Sharing
  • The Future Looks Brilliant
  • Food Trends for 2011
  • Welcome Back to the Solutions Economy

• 2010
  • The Argument Against Accountability
  • Really?
  • 10 Things You Thought You Knew About CSR
  • Untangling the Value of Social Media
  • Signs of the Times
  • Conferences Need More Power (and Connectivity)
  • You Can Go Your Own Way
  • Five Disruptive Forces Will Change the Meeting Industry Forever
  • Sustainable Sustainability
  • It Was Always Social
  • The Importance of Plan B
  • Work the Room Like a Pro
  • The Penalty for Posting Event Videos Online
  • What Business Travelers Should Expect at Green Hotels and Sustainable Conferences
  • See the Punch Coming
  • Get Excited
  • Rise of the Amateur
  • Don't Be Shy
  • Using Gaming and Virtual Reality to Engage Event Attendees
  • That Makes Me Sick
  • COP15 Agencies Plan Green Meeting Protocol
  • Success Now! – Master these skills to excel in the new "Business 2010" reality
  • Defying Convention
  • Business Travel Critics Not Invited to 2010 Meetings and Events
  • Five Future Jobs
  • Rethinking the Impact of the Meeting Industry

• 2009
  • Branding Destination
  • Increased Efficiency in the Uncertain Economy
  • At the Crossroads
  • I Know What You're Thinking
  • Finding the Words
  • In Their Minds
  • Embrace the Swarm
  • The Meeting Architecture Manifesto
  • Seven Simple Sales-Boosting Strategies
  • Grow Your Recovery Strategy – Preparing for the Inevitable Economic Upswing
  • Unleash Your Creativity
  • Planners are From Mars, Delegates are From Venus
  • Best Practices from Around the World
  • Take a Break Driver 8
  • Meet Frequently, Live Longer
  • Getting Through the Red Tape – Planning events on foreign soil: the good, the bad and the government
  • Unplugged and In-Tune
  • A Dash of Tabasco
  • Justified
  • Speakers Rehab
  • Planner vs. Recession – boost sales, cut costs and turn the recession into a unique opportunity for professional growth
  • MeetDifferent in the New Economy

• 2008
  • Party On, Planners
  • Come Back Hypocrisy–All is Forgiven!
  • Utility Beats Luxury
  • Victor or Victim?
  • Greening Up and Costing Down
  • Follow the Leaders
  • Bad Speaker? Blame the Planner
  • Die, Conference Dinner
  • Beware the Corporate Psychopath
  • Sponsorships Done Right!
  • SMM Value for All Businesses
  • Take a Break!
  • The Power of NO
  • Writing Concise Reports
  • Soft Economy, Economic Downturn, & the R-Word – Before You Hit the Panic Button…Consider This!
  • When the Going Gets Tough
  • No "Q" in "Hospitality"
  • A Protocol Puzzle
  • Does the Belly Rule the Mind?
  • Responsible Meetings

• 2007
  • Tourism Board Case Study
  • From the Other Side of the Lectern
  • First-Time Event Success
  • Why Reward Loyal Customers
  • Invite the Media
  • Party Time
  • Understanding Third Parties
  • The Importance of Keeping it Green
  • Elevate Your Marketing Skills
  • Corporate Coherence: the Art of Communicating by Means of Overabundance
  • Power Selling Outside the Booth
  • Making the Most of Your Exhibit Opportunity – 10 Do's and 10 Don'ts in Staffing Your Exhibit Booth (and Outside Your Booth As Well)
  • GET OUT!

Expert Contributions

• Corbin Ball news, meeting, tradeshow and event planning tools and technology
• MPI news, international specialists in event and meeting planning
• Hospitality eBusiness Strategies news, online marketing strategies for the hospitality industry
• Neil Salerno news, hotel internet and electronic marketing
• Rob Hard news, business travel destinations
• Sustainable event planning news: green conventions, green meetings
• News about social media for events
• Lara McCulloch-Carter marketing news
• International Congress and Convention Association (ICCA) news
• Tito Philips Jr. news, entrepreneurship
• Mobile devices news (smartphones, tablets, pda, etc.)

• Tips and ideas

• General advice on pre-event planning

• Incentives

• Some Suggestions

• Money-savers

• Contracts, VAT, insurance and quality

• Useful information

• Technology

• Interesting reading

• Pre-event planning Checklists

• General checklists

• Use our tool eventilo.com to organize events online the easy way