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La Roca Village. 购物体验:巴塞罗那La Roca购物村,理想的购物圣地
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

112 news articles found (sort by date, views)
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 92) See more
04/10/2014.

GBTA and CWT Release 2015 Global Travel Price Outlook


GBTA and CWT Release 2015 Global Travel Price Outlook
First joint GBTA and CWT Forecast shows moderate price increases expected worldwide. The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), today released a ...
(Views: 628) See more
30/09/2014.

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue


SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
(Views: 2,215) See more
21/09/2014.

The Top Ten Questions to Ask Your Online Media Agency


The Top Ten Questions to Ask Your Online Media Agency
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
(Views: 2,559) See more
14/09/2014.

Ten Transformative Meetings Technology Trends for 2015


Ten Transformative Meetings Technology Trends for 2015
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 2,634) See more
31/08/2014.

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014


The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
(Views: 2,239) See more
15/04/2014.

SPECTRA Confirmed as DMC for The Meetings Show


SPECTRA Confirmed as DMC for The Meetings Show
Building on the success of last year’s partnership, SPECTRA has been re-appointed as the official DMC for The Meetings Show in 2014, providing logistical support throughout the week of the show.
(Views: 1,347) See more
31/03/2014.

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor


The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
(Views: 5,235) See more
20/03/2014.

Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You!


Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You!
A geofence is a virtual perimeter around a geographic area, such as a hotel, a conference center, an exhibition or any another arbitrary boundary. When a mobile device using a geofence service ...
(Views: 4,283) See more
10/03/2014.

World ATM Congress Confirms Madrid as World Conference Host City Until 2017


World ATM Congress Confirms Madrid as World Conference Host City Until 2017
On 4 March, the Spanish Minister of Development opened the conference, hosted by Madrid for the second year running, with the attendance of over 9,000 professionals.The chairman and CEO of ...
(Views: 1,584) See more
21/02/2014.

Get the Most Out of Your Next Trade Show


Get the Most Out of Your Next Trade Show
Planners and exhibitors can reap maximum benefits on the show floor.A successful trade show requires a carefully orchestrated dance between planners and exhibitors, one in which each side is attuned ...
(Views: 2,070) See more
02/02/2014.

Event Apps to Go Global in 2014


Event Apps to Go Global in 2014
In 2014, this new technology is about to revolutionize the meeting and event industry.Event apps, a technology that has emerged in the last few years, is about to go global. ...
(Views: 3,178) See more
15/01/2014.

Madrid’s IFEMA to Host 2.8 Million Visitors in 2014


Madrid’s IFEMA to Host 2.8 Million Visitors in 2014
During 2014, the trade show centre will host eight major international congresses, with the attendance of over 50,000 professionals, generating over 150,000 overnight stays for Madrid’s hotel industry.IFEMA will get ...
(Views: 2,118) See more
05/01/2014.

TED’s Director of Operations talks Vancouver


TED’s Director of Operations talks Vancouver
TED 2014 will take place at the Vancouver Convention Centre from 17-21 March.Vancouver is gearing up to welcome the globally renowned Technology, Entertainment and Design (TED) Conference, a powerhouse meeting ...
(Views: 1,584) See more
21/12/2013.

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013


The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013
In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
(Views: 2,701) See more
11/11/2013.

BMC Racing Team Returns to La Sella to Prepare 2014 Season


BMC Racing Team Returns to La Sella to Prepare 2014 Season
Last week, Noel Dejonckheere, BMC Racing Team’s training logistics manager, got in touch with the manager of the Denia Marriott La Sella to confirm that the team’s trailers with bicycles and equipment ...
(Views: 2,203) See more
19/10/2013.

The End of an Era: Google Says Goodbye to Keyword-Centric SEO


The End of an Era: Google Says Goodbye to Keyword-Centric SEO
Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
(Views: 3,794) See more
10/10/2013.

Fourteen Meetings Technology Trends to Watch for 2014


Fourteen Meetings Technology Trends to Watch for 2014
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 115,459) See more
10/09/2013.

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning
Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
(Views: 4,886) See more
16/08/2013.

An Entrepreneur’s Greatest Fear and How to Deal With It


An Entrepreneur’s Greatest Fear and How to Deal With It
In my previous post, I talked about the second most read and most searched for topic on naijapreneur: branding. In this post, I will be talking about the first most read and ...
(Views: 4,025) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 5,196) See more
30/07/2013.

Melia Hotels International Launches Mobile Website


Melia Hotels International Launches Mobile Website
Smartphones and tablets currently account for 25% of melia.com’s traffic, a trend that obliges the hotel company to adapt to the consumer habits of the Mobile Era. “With this change ...
(Views: 2,328) See more
27/07/2013.

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence


The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence
Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
(Views: 4,375) See more
08/07/2013.

Brand Creation Strategies 101: the Ultimate Guide


Brand Creation Strategies 101: the Ultimate Guide
The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about it. As ...
(Views: 3,231) See more
25/06/2013.

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality


The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality
Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
(Views: 4,161) See more
04/06/2013.

EIBTM Unveils Plans for New Show Floor Layout


EIBTM Unveils Plans for New Show Floor Layout
EIBTM, the global hub for the meeting and events industry held annually in Barcelona, has unveiled a number of initiatives keyed to revamping the show floor for this year’s event.
(Views: 2,537) See more
03/06/2013.

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy


How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy
Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
(Views: 4,502) See more
10/05/2013.

MOMAD Metropolis: Brand Name of New Multi-Sector Fashion Event Organized by IFEMA


MOMAD Metropolis: Brand Name of New Multi-Sector Fashion Event Organized by IFEMA
The new event will take place from 6-8 September 2013 at Feria de Madrid (IFEMA). MOMAD Metropolis, the International Fashion Trade Show, is the name of the new multi-sector fashion ...
(Views: 2,886) See more
28/02/2013.

2013 Hotel Mobile Technology Trends


2013 Hotel Mobile Technology Trends
Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
(Views: 5,889) See more
06/02/2013.

Increasing Downloads of Your Event App


Increasing Downloads of Your Event App
A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
(Views: 4,997) See more
25/01/2013.

Getting Ready for the 3-Screen Battle in 2013


Getting Ready for the 3-Screen Battle in 2013
Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
(Views: 4,513) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 4,965) See more
03/01/2013.

Event Planner Spain Improvements List for 2012


Event Planner Spain Improvements List for 2012
In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
(Views: 2,852) See more
19/12/2012.

Using Video to Promote and Extend the Life of Your Events


Using Video to Promote and Extend the Life of Your Events
Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
(Views: 11,650) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 6,109) See more
30/09/2012.

An Interview with Cleverdis & Max Starkov on Social Media


An Interview with Cleverdis & Max Starkov on Social Media
Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
(Views: 5,033) See more
25/09/2012.

H10 Hotels Launches New Mobile Website and App


H10 Hotels Launches New Mobile Website and App
The H10 Hotels’ new mobile website allows Smartphone users to access information and make bookings at the chains 40+ properties in a simple and intuitive fashion.H10 Hotels has recently launched ...
(Views: 3,006) See more
24/09/2012.

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers


Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers
The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
(Views: 4,094) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 5,902) See more
14/08/2012.

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers


Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers
Does it surprise you to hear that a convention center’s WiFi network does not always work? At EXHIBITOR2012 (a trade show for trade show professionals) held at the Mandalay Bay Convention Center ...
(Views: 4,746) See more
22/07/2012.

Event Planner Spain First Carbon Neutral Spanish Meeting and Event Industry Website


Event Planner Spain First Carbon Neutral Spanish Meeting and Event Industry Website
The Internet and IT have surpassed air transport as one of the world’s major CO2 offenders.Following the example of more than 2,400 companies from 60 countries worldwide, the meeting and ...
(Views: 3,603) See more
10/06/2012.

IFEMA’s North Conference Centre Celebrates Tenth Anniversary


IFEMA’s North Conference Centre Celebrates Tenth Anniversary
Ten years contributing to the intense activity of IFEMA Conferences and Conventions, one of the main business lines of the Madrid trade fair company. On 3 April 2002, the then ...
(Views: 3,875) See more
01/05/2012.

Top Ten Search Engine Marketing Dos and Don’ts in 2012


Top Ten Search Engine Marketing Dos and Don’ts in 2012
In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
(Views: 11,967) See more
03/04/2012.

The 2012 Do’s and Don’ts of Hotel Distribution


The 2012 Do’s and Don’ts of Hotel Distribution
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 5,093) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 8,793) See more
13/01/2012.

Top 20 Secrets to Success in Hotel SMS Marketing


Top 20 Secrets to Success in Hotel SMS Marketing
With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
(Views: 7,618) See more
12/12/2011.

Breaking Dawn Première Held at CCIB


Breaking Dawn Première Held at CCIB
The auditorium of the Forum Building has proved to be an ideal venue for multitudinous events of this kind, thanks to its cutting-edge technology, safety and seating capacity.CCIB will once ...
(Views: 4,779) See more
24/11/2011.

Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health


Is Your Hotel SEO Strategy Google Panda-Compatible? - Ten Metrics to Help Gauge Your Site’s SEO Health
Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
(Views: 8,095) See more
13/11/2011.

12+ Meetings Technology Trends to Watch for 2012


12+ Meetings Technology Trends to Watch for 2012
1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
(Views: 22,166) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 6,902) See more

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