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116 news articles found (sort by date, views)

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 1,566

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 1,934

Event Planner Spain Consistently Improves User Experience

Event Planner Spain Consistently Improves User Experience 02/01/2015. As has been the case since its launching in 2006, Event Planner Spain continues to be commitment to improving the portal’s functionalities and usability.Among other improvements made in 2014, it ...
Views: 776

The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About 05/12/2014. Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
Views: 1,930

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 1,901

GBTA and CWT Release 2015 Global Travel Price Outlook

GBTA and CWT Release 2015 Global Travel Price Outlook 04/10/2014. First joint GBTA and CWT Forecast shows moderate price increases expected worldwide. The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), today released a ...
Views: 1,314

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 3,341

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 4,025

Ten Transformative Meetings Technology Trends for 2015

Ten Transformative Meetings Technology Trends for 2015 14/09/2014. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 10,036

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 31/08/2014. The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Views: 2,895

SPECTRA Confirmed as DMC for The Meetings Show

SPECTRA Confirmed as DMC for The Meetings Show 15/04/2014. Building on the success of last year’s partnership, SPECTRA has been re-appointed as the official DMC for The Meetings Show in 2014, providing logistical support throughout the week of the show.
Views: 1,677

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 5,900

Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You!

Geofencing, Proximity Sensing and iBeacons: Coming to an Event near You! 20/03/2014. A geofence is a virtual perimeter around a geographic area, such as a hotel, a conference center, an exhibition or any another arbitrary boundary. When a mobile device using a geofence service ...
Views: 5,261

World ATM Congress Confirms Madrid as World Conference Host City Until 2017

World ATM Congress Confirms Madrid as World Conference Host City Until 2017 10/03/2014. On 4 March, the Spanish Minister of Development opened the conference, hosted by Madrid for the second year running, with the attendance of over 9,000 professionals.The chairman and CEO of ...
Views: 2,101

Get the Most Out of Your Next Trade Show

Get the Most Out of Your Next Trade Show 21/02/2014. Planners and exhibitors can reap maximum benefits on the show floor.A successful trade show requires a carefully orchestrated dance between planners and exhibitors, one in which each side is attuned ...
Views: 2,526

Event Apps to Go Global in 2014

Event Apps to Go Global in 2014 02/02/2014. In 2014, this new technology is about to revolutionize the meeting and event industry.Event apps, a technology that has emerged in the last few years, is about to go global. ...
Views: 3,739

Madrid’s IFEMA to Host 2.8 Million Visitors in 2014

Madrid’s IFEMA to Host 2.8 Million Visitors in 2014 15/01/2014. During 2014, the trade show centre will host eight major international congresses, with the attendance of over 50,000 professionals, generating over 150,000 overnight stays for Madrid’s hotel industry.IFEMA will get ...
Views: 2,471

TED’s Director of Operations talks Vancouver

TED’s Director of Operations talks Vancouver 05/01/2014. TED 2014 will take place at the Vancouver Convention Centre from 17-21 March.Vancouver is gearing up to welcome the globally renowned Technology, Entertainment and Design (TED) Conference, a powerhouse meeting ...
Views: 1,961

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013 21/12/2013. In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
Views: 3,081

BMC Racing Team Returns to La Sella to Prepare 2014 Season

BMC Racing Team Returns to La Sella to Prepare 2014 Season 11/11/2013. Last week, Noel Dejonckheere, BMC Racing Team’s training logistics manager, got in touch with the manager of the Denia Marriott La Sella to confirm that the team’s trailers with bicycles and equipment ...
Views: 2,797

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 4,347

Fourteen Meetings Technology Trends to Watch for 2014

Fourteen Meetings Technology Trends to Watch for 2014 10/10/2013. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 145,519

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2014 Digital Marketing Budget Planning 10/09/2013. Hoteliers, we have just passed the mid-year mark and it’s time to plan your digital marketing budgets for next year. Budgeting season is the ideal time to assess your business objectives, as ...
Views: 5,850

An Entrepreneur’s Greatest Fear and How to Deal With It

An Entrepreneur’s Greatest Fear and How to Deal With It 16/08/2013. In my previous post, I talked about the second most read and most searched for topic on naijapreneur: branding. In this post, I will be talking about the first most read and ...
Views: 4,503

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 6,300

Melia Hotels International Launches Mobile Website

Melia Hotels International Launches Mobile Website 30/07/2013. Smartphones and tablets currently account for 25% of melia.com’s traffic, a trend that obliges the hotel company to adapt to the consumer habits of the Mobile Era. “With this change ...
Views: 2,696

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence

The Undying Importance of SEO: How to Actively Maximize Your Search Engine Presence 27/07/2013. Generating engagement via social media channels and creating unique experiences for website visitors are important aspects of digital marketing. It’s also important to remember the basics – namely SEO – when building ...
Views: 4,751

Brand Creation Strategies 101: the Ultimate Guide

Brand Creation Strategies 101: the Ultimate Guide 08/07/2013. The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about it. As ...
Views: 3,923

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality

The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality 25/06/2013. Last year, HeBS Digital proclaimed that 2013 would be the Year of the Three Screens in Hospitality – desktop, mobile and tablet – and advised hoteliers to get ready for the "three ...
Views: 4,691

EIBTM Unveils Plans for New Show Floor Layout

EIBTM Unveils Plans for New Show Floor Layout 04/06/2013. EIBTM, the global hub for the meeting and events industry held annually in Barcelona, has unveiled a number of initiatives keyed to revamping the show floor for this year’s event.
Views: 2,869

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy

How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy 03/06/2013. Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
Views: 4,949

MOMAD Metropolis: Brand Name of New Multi-Sector Fashion Event Organized by IFEMA

MOMAD Metropolis: Brand Name of New Multi-Sector Fashion Event Organized by IFEMA 10/05/2013. The new event will take place from 6-8 September 2013 at Feria de Madrid (IFEMA). MOMAD Metropolis, the International Fashion Trade Show, is the name of the new multi-sector fashion ...
Views: 3,302

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,368

Increasing Downloads of Your Event App

Increasing Downloads of Your Event App 06/02/2013. A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
Views: 5,385

Getting Ready for the 3-Screen Battle in 2013

Getting Ready for the 3-Screen Battle in 2013 25/01/2013. Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
Views: 4,926

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,435

Event Planner Spain Improvements List for 2012

Event Planner Spain Improvements List for 2012 03/01/2013. In a bid to offer its users an optimum experience, the Spanish and Moroccan meeting and event portal has carried out a long list of improvements during 2012.Aware that today’s ...
Views: 3,158

Using Video to Promote and Extend the Life of Your Events

Using Video to Promote and Extend the Life of Your Events 19/12/2012. Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
Views: 12,280

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 6,505

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,553

H10 Hotels Launches New Mobile Website and App

H10 Hotels Launches New Mobile Website and App 25/09/2012. The H10 Hotels’ new mobile website allows Smartphone users to access information and make bookings at the chains 40+ properties in a simple and intuitive fashion.H10 Hotels has recently launched ...
Views: 3,520

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers

Differentiate Online: How to Use the Internet to Find, Attract, Convert and Retain Profitable Customers 24/09/2012. The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
Views: 4,408

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,349

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers 14/08/2012. Does it surprise you to hear that a convention center’s WiFi network does not always work? At EXHIBITOR2012 (a trade show for trade show professionals) held at the Mandalay Bay Convention Center ...
Views: 5,148

Event Planner Spain First Carbon Neutral Spanish Meeting and Event Industry Website

Event Planner Spain First Carbon Neutral Spanish Meeting and Event Industry Website 22/07/2012. The Internet and IT have surpassed air transport as one of the world’s major CO2 offenders.Following the example of more than 2,400 companies from 60 countries worldwide, the meeting and ...
Views: 3,908

IFEMA’s North Conference Centre Celebrates Tenth Anniversary

IFEMA’s North Conference Centre Celebrates Tenth Anniversary 10/06/2012. Ten years contributing to the intense activity of IFEMA Conferences and Conventions, one of the main business lines of the Madrid trade fair company. On 3 April 2002, the then ...
Views: 4,458

Top Ten Search Engine Marketing Dos and Don’ts in 2012

Top Ten Search Engine Marketing Dos and Don’ts in 2012 01/05/2012. In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
Views: 12,731

The 2012 Do’s and Don’ts of Hotel Distribution

The 2012 Do’s and Don’ts of Hotel Distribution 03/04/2012. In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
Views: 5,440

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,311

Top 20 Secrets to Success in Hotel SMS Marketing

Top 20 Secrets to Success in Hotel SMS Marketing 13/01/2012. With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
Views: 8,420

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