活动与新闻: Strategy

Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site ...
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This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
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High-profile UK and European destinations have signed up to provide post-event tours to hosted buyers visiting The Meetings Show UK from 9-11 July 2013.The Hosted Buyer Programme will gather together ...
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"Exclusively Corporate @ IMEX" uses the Association Day as its model to allow corporate buyers to attend the award-winning trade show whilst also taking part in expertly facilitated education and networking.
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The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
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CO2 offsetting for exhibitors and sustainable catering services from Accente Gastronomie Service GmbH are among some of GCB’s initiatives.The German Convention Bureau (GCB) will make its stand at IMEX 2013 ...
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The firm’s global expansion continues with a partnership which will streamline communication services in Italy and build presence in the Brazilian and Chinese markets. ABTS Convention Services (ABTS), a global ...
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The Spanish Tourist Office in Chicago has just launched the new edition of its free digital magazine featuring on Seville.Available at www.meetinspainmagazine.com, the magazine is mainly geared to event planners, ...
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Entrepreneurs are problem-solvers. As a matter of fact, they are only paid when they solve people’s problems through the creation of products/services. To a large extent, the ability to solve problems is ...
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GenieConnect announced yesterday the addition of the Blackberry native app to their portfolio of digital event solutions. The Blackberry 10 Event App has been specifically designed to support GenieConnect’s clients in enabling ...
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With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
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Scheduled to take place at Sao Paulo’s Parque Anhembi from 16-19 September 2013, Alimentaria Brazil will coincide with Equipotel Sao Paulo, Latin America’s largest hospitality and F&B show.Following the agreement ...
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In my work with entrepreneurs, especially small business owners, in my country Nigeria, one re-occurring theme is their approach towards marketing. Each time I’m in a consulting or strategy session with a ...
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At a time when we need to optimize budgets, an incentive should not be seen as a mere gift or reward, but as a way of contributing value to the company organizing ...
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Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
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The last of a three-part pricing series, this article focuses on alternative models for two important relationship and revenue streams for meetings: membership and sponsorship.Relationships drive profitability when it comes ...
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It seems that the business travel, meetings and events industry continues to evolve each year, and 2013 will likely reflect some significant shifts that will influence where, when and how we meet ...
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At the meeting between the Spanish Minister of Industry, Energy and Tourism and the Spanish Association of Congress Centres (APCE), the fundamental role of congress centres for local economies was highlighted.
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Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
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As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
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Turespaña and the Spanish Association of Congress Centre (APCE) have signed an agreement aimed at improving Spain’s position in the international business tourism market.The collaboration agreement, signed by Ignacio Valle ...
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The study included an in-depth analysis of each of the 50 provinces in Spain, as well as the autonomous cities of Ceuta and Melilla.The students taking part in the Congress ...
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A hybrid meeting approach helped eBay—the company that brings strangers worldwide together to buy and sell goods online—bring its own European team together.This case study is one piece of MPI’s ...
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Internet video is seeing unprecedented growth for communication and marketing. This paper will cover the impact of this growth for promoting and extending the life of events with examples and ideas for ...
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The second of a three-part pricing series, this article focuses on improving the use discounts to boost attendance, engagement and room block pickup, while improving social and environmental performance.This is ...
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Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
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There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
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The first in a three-part pricing series, this article examines myriad essential pricing considerations for meetings and events. Let’s face it: Between the economy, scandals and competition from free online ...
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The free app allows users to stay abreast of all the latest news about the San Sebastian congress centre, as well as its cultural and corporate event agenda.The app, which ...
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In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
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The 23rd edition of pharmaceutical show CPhI Worldwide, held in Madrid from 9-11 October 2012, attracted 2,200 companies and 30,000 professionals from over 130 countries.The prestigious pharmaceutical firm Acino Switzerland ...
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How economically challenged european countries can be a boon for U.S. Meetings"Spain’s Credit Crunch," "Greece’s Euro Woes," "Challenges for Europe’s Economic Core." These are just some of the recent news ...
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Due to the immense popularity of South African and other African destinations among international convention planners, the African Convention Bureau has formed a strategic alliance with Indigo Marketing.This leading agency ...
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How to convince your customers that choosing what’s better for the planet is better for your event.Green washing is gone. It’s no longer accepted when companies say they are sustainable. ...
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The Spanish and Moroccan meeting and event resource will be repeating, while its Dutch partner will be exhibiting for the first time.Event Planner Spain, eventilo.com’s partner in Spain and other ...
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Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
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Turkey is one of the markets with the largest growth potential thanks to cultural, language and business tourism.In line with its strategy to penetrate new markets, on 19 and 20 ...
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The 25th of July this year was my 28th birthday. Every birthday, I try to launch a new initiative, product or service that will serve as my birthday gift to the world.
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AFCAN aims to open up new channels to heighten awareness to the importance of tradeshows and congresses for the industry’s professionals and the general public.The Andalusian Association of Congress and ...
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Get your audience involved—and keep them that way—with these 11 tips for excellent engagement. "Engagement" reached official buzzword status long ago, but that doesn’t mean it’s an idea that should ...
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With 105 associated PCOs and 201 collaborating companies, OPC España is currently the most representative congress industry organization in Spain.Over the last few weeks, the Spanish Federation of Professional Congress ...
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What is the number one reason for most small business failures? The number one reason why most small businesses fail is low business IQ!A common trend among small business owners ...
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Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
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Sustainability practices bond employees (and attendees) to a company and drive innovation.Ask David Oakey, a carpet designer at Interface Flor, for his inspiration for 2003’s über-popular (and, now, oft knocked ...
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Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
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The savings and revenue stemming from sustainable initiatives total €1,300,000 and the centre’s economic impact on the city since opening is estimated at €750 million.Designed by the architect Norman Foster, ...
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To consolidate Kuoni DMC’s leadership, optimizing the company’s existing services with value added, are two of the main aims of Carlos Sabate, recently appointed to the post of General Manager of Kuoni ...
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The challenge of finding profit and success in today’s tough landscape as seen through a unique European lens.It’s unlikely the ancient Greeks’ legendary Trojan Horse maneuver would have much military ...
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Through Omniaroma, the Catalonia Congress Centre now provides this service included in a multisensory marketing concept using colours, sounds, light and fragrances.Managed by Global Exhibition Centers (GEC), the Catalonia Congress ...
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Those who are part of the international business meetings community already know: Organizations that invest in business travel and participate in meetings have a greater chance of achieving their business goals than ...
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