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23 news articles found (sort by date, views)

Event Organization by Exit Audiovisuales

Event Organization by Exit Audiovisuales 18/07/2014. When a company plans to hold an event, evidently it wants everything to go as planned since its success and reputation is on the line. This is when Exit Audiovisuals appears on ...
Views: 1,908

2013 Hotel Mobile Technology Trends

2013 Hotel Mobile Technology Trends 28/02/2013. Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
Views: 6,468

Increasing Downloads of Your Event App

Increasing Downloads of Your Event App 06/02/2013. A mobile app for your event (trade show, convention, meeting, festival, etc) can be useful, valuable, and fun for attendees. It can provide you with a source of revenue and sponsorships. ...
Views: 5,505

Event Planner Spain: Most Popular News Items in 2012

Event Planner Spain: Most Popular News Items in 2012 06/01/2013. In 2012, the Spanish and Moroccan meeting and event portal’s "News and events" section clocked up 2,881,692 views, nearly a million more than in 2011.Based on the number of views, ...
Views: 3,054

An Interview with Cleverdis & Max Starkov on Social Media

An Interview with Cleverdis & Max Starkov on Social Media 30/09/2012. Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
Views: 5,686

The Curse of the Bored Attendees

The Curse of the Bored Attendees 18/09/2012. Get your audience involved—and keep them that way—with these 11 tips for excellent engagement. "Engagement" reached official buzzword status long ago, but that doesn’t mean it’s an idea that should ...
Views: 4,643

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,467

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,247

The 2012 Do’s and Don’ts of Hotel Distribution

The 2012 Do’s and Don’ts of Hotel Distribution 03/04/2012. In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
Views: 5,544

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,428

Top 20 Secrets to Success in Hotel SMS Marketing

Top 20 Secrets to Success in Hotel SMS Marketing 13/01/2012. With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
Views: 8,667

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,808

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,940

The Mobile Revolution is Here

The Mobile Revolution is Here 31/05/2011. And if you don't believe that, let's take a look at the facts. There are roughly 6.9 billion people in the world today and 5.2 billion have a mobile phone subscription. That's ...
Views: 5,761

The Truth of Tech

The Truth of Tech 16/05/2011. Our world is being remade by the computer programs that let us talk to each other. The numbers are massive, with the incomprehensibility of cosmic distances or national budgets. 190 million tweeters, ...
Views: 5,243

iPads and Other Tablets: New Mobile Options for Events and Trade Shows

iPads and Other Tablets:  New Mobile Options for Events and Trade Shows 06/02/2011. The iPad is the most recent in the long-running, game-changing innovations from Apple. The Mac brought the widespread use of the mouse to portable computing (1984); the iPod changed how we ...
Views: 8,055

Hotelier’s 2011 Top Ten Internet Marketing Resolutions

Hotelier’s 2011 Top Ten Internet Marketing Resolutions 18/01/2011. While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
Views: 5,960

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning 06/11/2010. Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
Views: 6,543

Meetings and Tradeshows – There’s a Mobile App for That!

Meetings and Tradeshows – There’s a Mobile App for That! 30/06/2010. In 2000, I made the following prediction at the CIC Forum in Washington DC: "Mobile phones will morph into widgets (wireless internet devices for geo-positioning, ecommerce and telecommunication)."I went on ...
Views: 13,634

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing

Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing 16/03/2010. With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing ...
Views: 11,916

New Mobile Revolution Includes Surveillance and Personal Safety

New Mobile Revolution Includes Surveillance and Personal Safety 15/03/2010. Thanks to a new smart mobile application, the iPhone can now be used as a autonomous surveillance and personal alarm system.iPhone users now have the solution to their personal safety ...
Views: 8,935

Interactivity or Inevitable Overload?

Interactivity or Inevitable Overload? 06/01/2009. In an effort to exploit every point of contact available, as well as to experiment a bit with the possibilities for mobile messaging, today’s more tech-savvy conference organizers are discovering the power ...
Views: 9,187

“Click-through” Versus “View-through”

“Click-through” Versus “View-through” 12/11/2006. The recent findings of DoubleClick’s Touchpoints IV survey reveal that consumers are more likely to “view-through” an online ad, in which the user visits the site in question after viewing an ad, ...
Views: 5,977

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