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活动与新闻 » Interactive

239 news articles found (sort by date, views)

AV Medios, LASEDE, Work Out and Divertia Smile Company create Kairos at evento Days

AV Medios, LASEDE, Work Out and Divertia Smile Company create Kairos at evento Days 16/06/2015. The four companies are collaborating in the creation of the Kairos Stand for the upcoming edition of evento Days, scheduled to be held at IFEMA Feria de Madrid from 1-2 July, where ...
Views: 539

Vincent Guesdon of Deloitte Talks about Advantages of PowerVote

Vincent Guesdon of Deloitte Talks about Advantages of PowerVote 23/05/2015. At the beginning of the year, Deloitte’s Audit and Consulting Commission organized an event called The Pitch, which was attended by speakers from Deloitte and external guests. The idea was to invite ...
Views: 491

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 2,018

IMEX in Frankfurt Announces Pioneering Partnerships

IMEX in Frankfurt Announces Pioneering Partnerships 04/05/2015. In its first ever partnership with an organization in the meetings industry, the International Association of Facilitators (IAF) will bring professional facilitation to the Association Day programme to help the participants engage ...
Views: 670

Hotelier’s Guide to the Google Mobile-Friendliness Update

Hotelier’s Guide to the Google Mobile-Friendliness Update 15/04/2015. Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly Algorithm Update ...
Views: 964

IACC Announces Top 10 Conference Food Trends

IACC Announces Top 10 Conference Food Trends 04/04/2015. Useful tips for meeting planners contribute towards healthier conferences.Following extensive research among members of the International Association of Conference Centres, the association released its Top 10 Conference Foods Trends for ...
Views: 1,019

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 1,766

QuickMobile and CTA Launch Mobile Event App for Colombian Public Services and Communications Association

QuickMobile and CTA Launch Mobile Event App for Colombian Public Services and Communications Association 30/03/2015. This is the association’s second year using the mobile app to support the National and International Congress of Public Services, Communications and ICT and TV and extend member engagement year-round.QuickMobile, ...
Views: 806

Turning Distraction into Action – Second Screen Technology for Meetings

Turning Distraction into Action – Second Screen Technology for Meetings 24/03/2015. The mobile revolution has happened. Nearly everyone is carrying around at least one smart mobile device and checking it an average of more than 150 times a day! Attendees are ...
Views: 1,906

Es.cultura tech: Perfect Combining New Technologies and Its Creative Team Building Activities

Es.cultura tech: Perfect Combining New Technologies and Its Creative Team Building Activities 16/03/2015. Do you know all the possibilities that new technologies can offer you in the way of novel experiences as regards team-building activities, theme tours and other creative options for your conventions, incentives ...
Views: 830

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 2,075

Es.cultura Launches New Interactive Website

Es.cultura Launches New Interactive Website 26/02/2015. Totally geared to helping agencies and DMCs all over Spain to organize their events, the new website features multiple creative resources.By clicking on the following links, users can discover all ...
Views: 685

Brystol-Myers Squibb Chooses New PowerVote Format to Simulate Clinical Cases

Brystol-Myers Squibb Chooses New PowerVote Format to Simulate Clinical Cases 14/02/2015. The simulation of clinical cases allows healthcare professionals to discuss and exchange medical knowledge.Aware of the utility of these practices, Brystol-Myers Squibb has tested a new video simulation format.
Views: 720

How to Adapt to New Trends in Museology

How to Adapt to New Trends in Museology 05/02/2015. At the ICOFOM symposium, which was held in Paris from 5-9 June 2014, trends in museology in 2015 were discussed, among other issues.Among all the emerging trends in the field, ...
Views: 794

H10 Hotels Launches New Website

H10 Hotels Launches New Website 27/01/2015. The hotel chain’s new, completely redesigned website has innovative features for clients.H10 Hotels has just launched its new website with a responsive design that significantly improves user experience. This new ...
Views: 792

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website

Adaptive vs. Full Responsive Design in Hospitality: How to Choose the Right Option for Your Property Website 19/01/2015. Today, there are two prevailing "schools of thought" regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Website Design (RWD) and Adaptive Web Design ...
Views: 2,234

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty 27/12/2014. Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location. Every website visitor is served the exact same textual and visual ...
Views: 1,970

Azavista’s Future Event Tendencies

Azavista’s Future Event Tendencies 19/12/2014. Cassandra Michael, sales and marketing manager at Azavista, the leader in corporate event technology, gave a presentation about the future of events as the company envisions it, at EIBTM (Barcelona) last month.
Views: 1,380

The Two New Google Updates Every Hotelier Should Know About

The Two New Google Updates Every Hotelier Should Know About 05/12/2014. Organic search is the leading source of traffic for hotel websites, and over 50% of online revenue in the hospitality industry originates from the search engines. So it’s no secret that Search ...
Views: 2,033

Stand Up and Roar

Stand Up and Roar 12/11/2014. What great ideas are you missing that are within your grasp? If you knew the answer, you’d be a better innovator, marketer, investor and meeting professional.In a world of chaos ...
Views: 1,451

HSBC Uses Event App for First Time at Internal Meeting

HSBC Uses Event App for First Time at Internal Meeting 22/10/2014. With the aim of engaging participants at an internal convention, HSBC used an event app developed by PowerVote for the first time.The chief aim of this app, developed exclusively for ...
Views: 1,180

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 2,052

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 3,534

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 4,220

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014

The Shift in Desktop to Mobile and Tablet Continues to Transform Hotel Bookings in Q1 2014 31/08/2014. The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices. Over 36% of web visitors and nearly ...
Views: 3,022

Sintonizart’s New Show Amazes at Aetna Gala Dinner

Sintonizart’s New Show Amazes at Aetna Gala Dinner 10/08/2014. The show producer Sintonizart has once again highlighted the inspiration of its creative team, whose passion is to continuously strive to design original show formats.On 3 July, Sintonizart staged a ...
Views: 1,653

www.uabcampus.cat Launches New Social Media Website Section

www.uabcampus.cat Launches New Social Media Website Section 31/07/2014. UAB Campus’ Agència de Promoció d’Activitats i de Congressos has created profiles in a number of social media sites (Twitter, LinkedIn and Google+), as well as launching a blog.The idea ...
Views: 1,261

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,739

PowerVote Opens First Subsidiary in Asia

PowerVote Opens First Subsidiary in Asia 19/07/2014. PowerVote, a company specializing in interactive event technology, has penetrated the Asian market with the opening of a new office in Singapore.PowerVote has just announced the opening of its first ...
Views: 1,490

Event Organization by Exit Audiovisuales

Event Organization by Exit Audiovisuales 18/07/2014. When a company plans to hold an event, evidently it wants everything to go as planned since its success and reputation is on the line. This is when Exit Audiovisuals appears on ...
Views: 1,873

International Association Outsourcing Driven by Desire for Higher Quality, Not Cheaper Deals

International Association Outsourcing Driven by Desire for Higher Quality, Not Cheaper Deals 16/07/2014. At the ICCA Hybrid Workshop on the Future for Association Outsourcing, held on 4th July during ICCA’s Annual Research, Sales and Marketing Programme in Amsterdam, it was found that associations and suppliers ...
Views: 1,387

SONO Handles Audiovisual Installation and Content Production for San Pau Modernist Complex

SONO Handles Audiovisual Installation and Content Production for San Pau Modernist Complex 14/05/2014. Last February, SONO handled the AV installation and content production for the exhibition spaces of the Administration Pavilion and a section of the tunnels of the San Pau Modernist Complex.SONO ...
Views: 1,933

Turispad Collaborates in EMEA Executive Meeting

Turispad Collaborates in EMEA Executive Meeting 28/04/2014. Last April, the EMEA executive meeting of a well-known America multinational was held at a magnificent spa hotel in El Vendrell (Tarragona).The technical support of the event, featuring elements of ...
Views: 1,587

Study Reveals that Executives Pass 16 Years of Professional Life in Meetings

Study Reveals that Executives Pass 16 Years of Professional Life in Meetings 08/04/2014. Meetings are essential for all companies. Internal, external, boring, interesting, useful, fun, individual, multitudinous, meetings come in many different shapes and sizes but rarely differ in structure or content.Many executives ...
Views: 1,804

International Seminar on Women’s Empowerment and Screening of "The Threshold of the Desert"

International Seminar on Women’s Empowerment and Screening of "The Threshold of the Desert" 01/04/2014. "The Threshold of the Desert" is a communication project geared to raising awareness about women as engines of development and social change in rural areas of the Arab world.On 19 ...
Views: 2,019

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 6,031

livecube Launches to Kill the Hashtag at Events

livecube Launches to Kill the Hashtag at Events 26/03/2014. livecube mobile app for events amplifies social media, driving unprecedented audience engagement and networking through gamification.The event industry continues to grow with the Convention Industry Council reporting that more than ...
Views: 2,222

Number of International Association Meetings in the Middle East More than Triples in Last 10 Years

Number of International Association Meetings in the Middle East More than Triples in Last 10 Years 22/03/2014. Looking at aggregated figures for each five year period (to remove annual fluctuations), the number of regularly-occurring, internationally-rotating association meetings in the Middle East has doubled each decade in the last 50 ...
Views: 1,761

1,000 People Discover Barcelona with Exploramas’ Enigma iPad

1,000 People Discover Barcelona with Exploramas’ Enigma iPad 02/03/2014. The corporate event company has organized seven experiences for international brands in just under four months, thanks to an agreement signed last September with Moove.Enigma Pad, keyed to discovering Barcelona ...
Views: 2,221

International Seminar on Women’s Empowerment and Screening of "The Threshold of the Desert"

International Seminar on Women’s Empowerment and Screening of "The Threshold of the Desert" 23/02/2014. "The Threshold of the Desert" is a communication project raising awareness about women as engines of development and social change in rural areas of the Arab world.The project, which will ...
Views: 2,064

Event Apps to Go Global in 2014

Event Apps to Go Global in 2014 02/02/2014. In 2014, this new technology is about to revolutionize the meeting and event industry.Event apps, a technology that has emerged in the last few years, is about to go global. ...
Views: 3,816

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,409

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013

The Shift in Hotel Bookings from Desktop to Mobile and Tablet Accelerates in Q3, 2013 21/12/2013. In our article earlier this year, 'The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality', we outlined the rapid growth in ...
Views: 3,169

QuickMobile and Lumi Mobile Form Global Strategic Partnership

QuickMobile and Lumi Mobile Form Global Strategic Partnership 04/12/2013. On 19 November, QuickMobile and Lumi (comprised of IML Worldwide and Lumi Mobile) announced a strategic partnership that brings together the leading provider of enterprise mobile event technology with the global specialist in consumer insight mobile technology and real-time audience engagement ...
Views: 1,965

CWT Meetings & Events Advises on 2014 Trends

CWT Meetings & Events Advises on 2014 Trends 26/11/2013. With cost saving still high priority for clients, CWT Meetings & Events helps them plan ahead. Last week, CWT Meetings & Events, the award-winning global meetings and events division of ...
Views: 2,184

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website

Preparing for Google Penguin 2.0: How To Protect Your Hotel Website 20/11/2013. When Google rolled out its Panda algorithm update in February 2011, it upended search engine results pages (SERPs) in a major way, affecting 12 percent of all results. The algorithm adjustment essentially ...
Views: 4,280

ICCA Iberian Chapter Delivers Keynote at Event Innovation Summit

ICCA Iberian Chapter Delivers Keynote at Event Innovation Summit 23/10/2013. During the summit, Rui Amen of the Azores Tourism Office talked about a CSR initiative on São Miguel Island.Planting some trees in such an idyllic and solitary place as the ...
Views: 3,159

The End of an Era: Google Says Goodbye to Keyword-Centric SEO

The End of an Era: Google Says Goodbye to Keyword-Centric SEO 19/10/2013. Since late 2011, Google has been moving in the direction of secure search. Put simply, this means that Google users’ keyword searches are "protected" and are not disclosed to any website analytics ...
Views: 4,459

Bucharest to Host MCE Central & Eastern Europe Next February

Bucharest to Host MCE Central & Eastern Europe Next February 17/10/2013. The 4th edition of MCE Central & Eastern Europe, the B2B event promoting MICE business in CEE & CIS countries, is scheduled to take place at the Radisson Blu (Bucharest, Romania), from ...
Views: 2,373

Team building in USA: Exploramas Takes Enigma iPad to Princeton

Team building in USA: Exploramas Takes Enigma iPad to Princeton 11/10/2013. The Spanish event and adventure agency has organized, in collaboration with DMC AIM Group, its first activity in the USA, an experience for a group of 120 employees of an international chemical ...
Views: 3,297

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