活动与新闻: Hoteliers

The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
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With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. With the launch of Facebook Graph Search, ...
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Mobile is an important travel planning and hotel distribution channel; a channel that hoteliers must embrace to be successful in 2013. One of the most notable developments this year is that the ...
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Over the past few years hoteliers have been advised repeatedly to embrace the mobile channel. Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the ...
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As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
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In 2012, the Spanish and Moroccan meeting and event portal’s "News and events" section clocked up 2,881,692 views, nearly a million more than in 2011.Based on the number of views, ...
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Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
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These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and attendees to do their jobs ...
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In an ever-increasing world of user reviews, TripAdvisor has become a mainstay in the research phase of travel purchases. With over 54 million monthly visitors and more than 75 million reviews, it ...
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It’s no surprise that attendees are using the iPad more than ever at conferences and meetings. Apple sold 11.8 million iPads during the first quarter of 2012, according to apple.com. The device ...
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Interview with Max Starkov, President & CEO, HeBS Digital, on the hot topic of the hotel community manager and the emergence of this new role as a rapidly growing profession.Masha ...
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Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
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Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
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Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming one of the most popular social media ...
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In 2012, a time focused on new distribution channels, social, local, mobile, and the ever-changing digital marketplace, hoteliers must still remember that the tried and trusted search engines are still the key ...
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Technology changes in the past three decades have been astonishing for both the meetings industry and for society in general. To see how far we have come, I felt it would be ...
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In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
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Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
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With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
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Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites ...
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Everyone knows that having a successful search engine optimization strategy is crucial to your site’s overall success. But how do you know if your strategy is successful? The 2011 Google Panda Update ...
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2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
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Business travelers and meeting professionals who support green hotels and sustainable meetings expect venues to reduce their environmental footprint in ways that do not compromise the guest experience.Programs such as ...
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The mobile Web has already become an important travel planning and transaction channel in the U.S. and worldwide. Hotel guests and travel consumers in general are already mobile-ready, and hoteliers and travel ...
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As a professional speaker and consultant focusing on events technology, I stay in hotels about 130 nights each year. I have strong feelings on what constitutes the "ideal" stay – especially in ...
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The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
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This is the first agreement to be signed between the hoteliers’ association and a cultural institution in Malaga.On 17 June, the Malaga’s Carmen Thyssen Museum and the Association of Hoteliers ...
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Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
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In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
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As we welcome 2011, it is safe to say that a presence on Facebook and Twitter with a well-developed social media strategy in place can no longer be ignored. With the beginning ...
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Cost measures remain top priority, but companies also focused on improved traveler experience, safety and security. Improving traveler compliance, optimizing online adoption, driving air and ground transportation savings, and optimizing ...
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While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
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Emerging as a result of the recession, members-only, flash sale and group buying sites have gained traction and paramount growth over the past three years. Although originally associated with limited, discounted, higher-end ...
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Electronic channels have changed hotel sales and marketing forever. Internet website marketing, social media, the Global Distribution System, and third-party aggregators have all presented new marketing opportunities to hotels around the world. ...
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More than twenty years ago, I read a book about break-it marketing which, from that point on, influenced the way I view the hotel marketing process. Break-it marketing changes the way we ...
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Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
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Every now and then, I come across an article which is so self-serving and outrageous that I just can’t resist giving an alternative viewpoint. It was titled "Does your website have its ...
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I’ve read several articles lately which discuss rate building post recession. At least one of those articles provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly ...
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Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.” In this article the ...
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On 15 August, the corporate public relations agency specializing in the tourist industry, Avante, took over the running of the press office at Buchinger Marbella, the famous medical and fasting therapy clinic.
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In the last two years, the economy has taken a severe toll on our industry and its resources. In the resulting scramble to stay afloat, many hotels turned to every marketing and ...
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Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
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Maybe I’m a little unusual, but I actually measure hotel marketing success by added revenue and profit. I’m still getting used to the increasingly popular measurement of counting followers and fans. I ...
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The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
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In 1989, Stephan Covey published a book entitled 7 Habits of Highly Effective People. If you haven’t read this book, I strongly suggest that you do. For me, it has made a ...
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Among business travelers today more than one in eight seek business hotels that have addressed some elements of sustainability, according to the most recent survey from the National Business Travel Association, Alexandria, ...
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Many hoteliers do not realize how important it is to address the significant change in travel consumer behavior over the past several years, namely the emergence of a new breed of hyper-interactive ...
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Revenue management has been in the hospitality spotlight since the mid 1980s; a gift from American Airlines. American successfully created what was then called yield management, in order to compete with the ...
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A commentary on the recent news about Facebook surpassing Google as the most popular website in the U.S.The BuzzOn March 15th, Experian Hitwise reported that Facebook.com has surpassed Google.com ...
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For many hotels, their recession has been over for quite some time now. These hoteliers realized that recovery from a bad economy is a matter of attitude, more than reality, and that ...
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