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La Roca Village. 购物体验:巴塞罗那La Roca购物村,理想的购物圣地
EIBTM 2014

The Global Meetings & Events Expo, Barcelona 18-20 November
The Global Meetings & Events Expo, Barcelona 18-20 November

活动与新闻: Consumer

89 news articles found (sort by date, views)
21/10/2014.

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
(Views: 68) See more
30/09/2014.

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue


SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
(Views: 2,213) See more
21/09/2014.

The Top Ten Questions to Ask Your Online Media Agency


The Top Ten Questions to Ask Your Online Media Agency
In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
(Views: 2,558) See more
23/07/2014.

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs


Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs
For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
(Views: 2,675) See more
31/03/2014.

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor


The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
(Views: 5,235) See more
29/01/2014.

Next World Food Travel Summit and Expo Announced for Lisbon Area


Next World Food Travel Summit and Expo Announced for Lisbon Area
The World Food Travel Association (WFTA) and its Portuguese affiliate, APTECE, are pleased to announce the Association’s next World Food Travel Summit & Expo, which will take place in Estoril, just outside ...
(Views: 1,761) See more
26/01/2014.

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions
Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
(Views: 3,746) See more
04/12/2013.

QuickMobile and Lumi Mobile Form Global Strategic Partnership


QuickMobile and Lumi Mobile Form Global Strategic Partnership
On 19 November, QuickMobile and Lumi (comprised of IML Worldwide and Lumi Mobile) announced a strategic partnership that brings together the leading provider of enterprise mobile event technology with the global specialist in consumer insight mobile technology and real-time audience engagement ...
(Views: 1,613) See more
30/11/2013.

Alhambra at the Bigmat Architecture Award Ceremony


Alhambra at the Bigmat Architecture Award Ceremony
With €65,000 in prize money divided between 15 categories, it is one of the most prestigious international architecture awards.From 22-23 November, the Granada Science Park hosted the general meeting of ...
(Views: 1,787) See more
10/10/2013.

Fourteen Meetings Technology Trends to Watch for 2014


Fourteen Meetings Technology Trends to Watch for 2014
These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
(Views: 115,441) See more
09/08/2013.

Meta Search Marketing: The New Revenue Frontier in Hospitality


Meta Search Marketing: The New Revenue Frontier in Hospitality
Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
(Views: 5,193) See more
30/07/2013.

Melia Hotels International Launches Mobile Website


Melia Hotels International Launches Mobile Website
Smartphones and tablets currently account for 25% of melia.com’s traffic, a trend that obliges the hotel company to adapt to the consumer habits of the Mobile Era. “With this change ...
(Views: 2,327) See more
14/07/2013.

CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List


CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List
CWT helps customers find the right balance: improving the traveler shopping experience and capturing essential data. New in-depth research by Carlson Wagonlit Travel (CWT) reports that most travel ...
(Views: 1,850) See more
21/05/2013.

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website


A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website
This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
(Views: 4,384) See more
04/05/2013.

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website


A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website
The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
(Views: 4,338) See more
21/03/2013.

Economic Impact Study Finding Provide First Detailed Profile of UK Meeting and Event Industry


Economic Impact Study Finding Provide First Detailed Profile of UK Meeting and Event Industry
The first of the UK Economic Impact Study (UKEIS) results were announced by Meeting Professionals International (MPI) Foundation at International Confex yesterday. The results, which provide a detailed profile of ...
(Views: 2,270) See more
02/02/2013.

Structure: How to Systemize Your Business for Sustainable Growth


Structure: How to Systemize Your Business for Sustainable Growth
The word structure within the context of management is often generally associated with organizational design (organogram) only. While this is true, structure does involve organizational design but is not limited to it.
(Views: 4,837) See more
19/01/2013.

Level Up


Level Up
How online gaming techniques can help you design and deliver better meeting content.I am fascinated by technology. The reason? Because when I unpick the reasons behind innovations, I like to ...
(Views: 4,086) See more
15/01/2013.

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions


The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
(Views: 4,964) See more
07/12/2012.

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It


Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It
Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
(Views: 6,109) See more
01/12/2012.

Competitive Strategy: How to Win the Price War


Competitive Strategy: How to Win the Price War
There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
(Views: 6,743) See more
10/11/2012.

Melia Hotels International Signs Global Agreement with EarthCheck


Melia Hotels International Signs Global Agreement with EarthCheck
Over the last decade, the hotel chain has managed to save EUR 1.3 million in energy and 500 million litres of water.Melia Hotels International, Spain’s leading hotel company, has widened ...
(Views: 2,829) See more
25/08/2012.

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning
Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
(Views: 5,901) See more
14/08/2012.

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers


Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers
Does it surprise you to hear that a convention center’s WiFi network does not always work? At EXHIBITOR2012 (a trade show for trade show professionals) held at the Mandalay Bay Convention Center ...
(Views: 4,746) See more
13/07/2012.

Hotel Mobile Marketing and Distribution Do’s and Don’ts


Hotel Mobile Marketing and Distribution Do’s and Don’ts
Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
(Views: 7,236) See more
22/06/2012.

MICE Russia – 2012 Report


MICE Russia – 2012 Report
Generally speaking, Russian markets are quite resilient and the MICE sector in Russia is no exception to the rule, with most professionals anticipating growth in excess of 17% in the next year.
(Views: 2,877) See more
03/04/2012.

The 2012 Do’s and Don’ts of Hotel Distribution


The 2012 Do’s and Don’ts of Hotel Distribution
In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
(Views: 5,093) See more
07/03/2012.

In Times of Crisis Worry about Retaining Your Clients


In Times of Crisis Worry about Retaining Your Clients
Taking about the crisis is like closing the stable door after the horse has bolted. But it is always important to remember that the crisis is still there and, therefore, the question ...
(Views: 5,000) See more
01/03/2012.

Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees?


Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees?
As the use of mobile event apps continues to explode, there is an increasing demand by attendees to have easy-access, barrier-free and, hopefully, cost-free Wi-Fi in the meeting space and in sleeping ...
(Views: 8,554) See more
12/02/2012.

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions


Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions
Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
(Views: 8,787) See more
25/01/2012.

Branding Demystified


Branding Demystified
The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
(Views: 4,669) See more
13/01/2012.

Top 20 Secrets to Success in Hotel SMS Marketing


Top 20 Secrets to Success in Hotel SMS Marketing
With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
(Views: 7,615) See more
09/01/2012.

Gamification – Have You Heard of It? You Will


Gamification – Have You Heard of It? You Will
Since you were a child, you’ve been playing games. From cops and robbers to snakes and ladders…games are entrenched in our growth and our culture. Ever ask yourself how people can spend ...
(Views: 5,097) See more
13/11/2011.

12+ Meetings Technology Trends to Watch for 2012


12+ Meetings Technology Trends to Watch for 2012
1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
(Views: 22,164) See more
25/10/2011.

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning


The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning
2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
(Views: 6,900) See more
18/08/2011.

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In


It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In
The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
(Views: 4,466) See more
29/06/2011.

Haier Holds Alternative Event in Madrid to Present New Product Lines


Haier Holds Alternative Event in Madrid to Present New Product Lines
The Sörensen Group was commissioned to design a press and client presentation for Haier's new product lines, as part of a tour of Europe's main capitals during May and June.In ...
(Views: 4,162) See more
19/03/2011.

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality


The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality
Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
(Views: 6,395) See more
01/03/2011.

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy


The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy
In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
(Views: 5,528) See more
12/02/2011.

The Future is Sharing


The Future is Sharing
The city of Paris launched its Vélib' bicycle sharing program in 2007 with 10,000 bikes and 750 rental stations. Smart phone apps help users find the bikes when and where they need ...
(Views: 4,579) See more
30/01/2011.

The Future Looks Brilliant


The Future Looks Brilliant
The first of a three-part FutureWatch 2011 feature series.It used to make sense for the Delta Faucet Co. to convene its 300-large sales staff at a single annual conference to ...
(Views: 5,496) See more
18/01/2011.

Hotelier’s 2011 Top Ten Internet Marketing Resolutions


Hotelier’s 2011 Top Ten Internet Marketing Resolutions
While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
(Views: 5,568) See more
07/01/2011.

The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution?


The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution?
Emerging as a result of the recession, members-only, flash sale and group buying sites have gained traction and paramount growth over the past three years. Although originally associated with limited, discounted, higher-end ...
(Views: 5,306) See more
06/12/2010.

10 Things You Thought You Knew About CSR


10 Things You Thought You Knew About CSR
I attended a conference that was marketed as “green,” but couldn’t have been further from it. It seems that some meeting professionals could use some straight talk on common CSR misperceptions and ...
(Views: 5,168) See more
24/11/2010.

Untangling the Value of Social Media


Untangling the Value of Social Media
Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
(Views: 5,371) See more
12/11/2010.

Signs of the Times


Signs of the Times
As the economy ambles its way back—minus the occasional stumble and (god forbid) the dreaded double-dip—some industries have awakened from forced hibernation to take measure of what (if anything) is left. Not ...
(Views: 5,163) See more
06/11/2010.

Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning


Smart Hotelier’s Guide to 2011 Internet Marketing Budget Planning
Hoteliers, we are already in that time of year again: marketing budget planning season. In this environment of uncertainty and mixed economic news, many hotel owners and operators are finding themselves in ...
(Views: 6,058) See more
06/08/2010.

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide


Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide
Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach ...
(Views: 8,307) See more
13/07/2010.

In Hospitality, Not All Internet Bookings are Created Equal


In Hospitality, Not All Internet Bookings are Created Equal
The Internet distribution channel has undoubtedly become the most important distribution channel in hospitality. Last year, 54.2% of overall CRS bookings for the top 30 hotel brands came from the Internet channel, ...
(Views: 9,453) See more
30/06/2010.

Meetings and Tradeshows – There’s a Mobile App for That!


Meetings and Tradeshows – There’s a Mobile App for That!
In 2000, I made the following prediction at the CIC Forum in Washington DC: "Mobile phones will morph into widgets (wireless internet devices for geo-positioning, ecommerce and telecommunication)."I went on ...
(Views: 12,423) See more

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