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活动与新闻 » Consumer

93 news articles found (sort by date, views)

The Smart Hotelier’s Action Plan to Digital Content Marketing

The Smart Hotelier’s Action Plan to Digital Content Marketing 21/05/2015. Digital Content Marketing involves the distribution of engaging information across digital marketing channels – from blogs and social media to the property website and email marketing. The sole objective of this type ...
Views: 1,486

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand

Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand 31/03/2015. Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel that is ...
Views: 1,604

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions 03/03/2015. Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues. Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment ...
Views: 1,973

Stand Up and Roar

Stand Up and Roar 12/11/2014. What great ideas are you missing that are within your grasp? If you knew the answer, you’d be a better innovator, marketer, investor and meeting professional.In a world of chaos ...
Views: 1,361

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning 21/10/2014. For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
Views: 1,910

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue 30/09/2014. For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with ...
Views: 3,343

The Top Ten Questions to Ask Your Online Media Agency

The Top Ten Questions to Ask Your Online Media Agency 21/09/2014. In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today’s hotel marketer must have a forward-thinking and ...
Views: 4,033

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs

Dynamic Rate Marketing – Hotelier’s Powerful New Weapon to Shift Share from the OTAs 23/07/2014. For more than a hundred years, hotel marketers have used two traditional direct-response advertising techniques: lead-in rate (“Our weekend rate starts from $199”) or a less than credible rate range (“Our Holiday ...
Views: 3,621

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor

The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor 31/03/2014. With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, Search Engine Optimization (SEO) best practices are always evolving. And with search engines contributing at least ...
Views: 5,936

Next World Food Travel Summit and Expo Announced for Lisbon Area

Next World Food Travel Summit and Expo Announced for Lisbon Area 29/01/2014. The World Food Travel Association (WFTA) and its Portuguese affiliate, APTECE, are pleased to announce the Association’s next World Food Travel Summit & Expo, which will take place in Estoril, just outside ...
Views: 2,221

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2014 Top Ten Digital Marketing Resolutions 26/01/2014. Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. 2013, a year ...
Views: 4,283

QuickMobile and Lumi Mobile Form Global Strategic Partnership

QuickMobile and Lumi Mobile Form Global Strategic Partnership 04/12/2013. On 19 November, QuickMobile and Lumi (comprised of IML Worldwide and Lumi Mobile) announced a strategic partnership that brings together the leading provider of enterprise mobile event technology with the global specialist in consumer insight mobile technology and real-time audience engagement ...
Views: 1,928

Alhambra Hostesses at the Bigmat Architecture Award Ceremony

Alhambra Hostesses at the Bigmat Architecture Award Ceremony 30/11/2013. With €65,000 in prize money divided between 15 categories, it is one of the most prestigious international architecture awards.From 22-23 November, the Granada Science Park hosted the general meeting of ...
Views: 2,281

Fourteen Meetings Technology Trends to Watch for 2014

Fourteen Meetings Technology Trends to Watch for 2014 10/10/2013. These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do ...
Views: 145,533

Meta Search Marketing: The New Revenue Frontier in Hospitality

Meta Search Marketing: The New Revenue Frontier in Hospitality 09/08/2013. Meta search in travel and hospitality has been around since the early 2000s. One of the earliest examples was Sidestep.com, now part of Kayak.com, which was acquired by Priceline earlier this year. ...
Views: 6,308

Melia Hotels International Launches Mobile Website

Melia Hotels International Launches Mobile Website 30/07/2013. Smartphones and tablets currently account for 25% of melia.com’s traffic, a trend that obliges the hotel company to adapt to the consumer habits of the Mobile Era. “With this change ...
Views: 2,696

CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List

CWT Study Highlights Relaxing Booking Channel Policy is Low on Customer Priority List 14/07/2013. CWT helps customers find the right balance: improving the traveler shopping experience and capturing essential data. New in-depth research by Carlson Wagonlit Travel (CWT) reports that most travel ...
Views: 2,145

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website 21/05/2013. This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past three years and positive trends in all ...
Views: 5,134

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website

A Blueprint to SEO Success: Creating Professional and Engaging Copy for the Hotel Website 04/05/2013. The property website continues to be the hotelier’s most important distribution and marketing channel. The main goal of any hotel website is to turn lookers into bookers. A number of factors ...
Views: 4,915

Economic Impact Study Finding Provide First Detailed Profile of UK Meeting and Event Industry

Economic Impact Study Finding Provide First Detailed Profile of UK Meeting and Event Industry 21/03/2013. The first of the UK Economic Impact Study (UKEIS) results were announced by Meeting Professionals International (MPI) Foundation at International Confex yesterday. The results, which provide a detailed profile of ...
Views: 2,590

Structure: How to Systemize Your Business for Sustainable Growth

Structure: How to Systemize Your Business for Sustainable Growth 02/02/2013. The word structure within the context of management is often generally associated with organizational design (organogram) only. While this is true, structure does involve organizational design but is not limited to it.
Views: 5,948

Level Up

Level Up 19/01/2013. How online gaming techniques can help you design and deliver better meeting content.I am fascinated by technology. The reason? Because when I unpick the reasons behind innovations, I like to ...
Views: 4,382

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions 15/01/2013. As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your ...
Views: 5,436

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It

Is Hotel SEO Dead? Not by a Long Shot – More than Half of Your Website’s Revenue Depends on It 07/12/2012. Marketers love exclaiming "SEO is dead!" and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it. However, regardless of what some in ...
Views: 6,511

Competitive Strategy: How to Win the Price War

Competitive Strategy: How to Win the Price War 01/12/2012. There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other ...
Views: 8,884

Melia Hotels International Signs Global Agreement with EarthCheck

Melia Hotels International Signs Global Agreement with EarthCheck 10/11/2012. Over the last decade, the hotel chain has managed to save EUR 1.3 million in energy and 500 million litres of water.Melia Hotels International, Spain’s leading hotel company, has widened ...
Views: 3,155

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning 25/08/2012. Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on hoteliers and how they should plan their digital ...
Views: 6,351

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers

Understanding the Internet Landscape at Hotels and Convention Centers: a Primer for Event Organizers 14/08/2012. Does it surprise you to hear that a convention center’s WiFi network does not always work? At EXHIBITOR2012 (a trade show for trade show professionals) held at the Mandalay Bay Convention Center ...
Views: 5,152

Hotel Mobile Marketing and Distribution Do’s and Don’ts

Hotel Mobile Marketing and Distribution Do’s and Don’ts 13/07/2012. Earlier this month I presented at EyeForTravel’s Online Marketing Strategies for Travel 2012 Conference in Miami. The session, titled "Best Practices for Mobile Strategies in 2012 and Beyond," focused on the expanding ...
Views: 8,093

MICE Russia – 2012 Report

MICE Russia – 2012 Report 22/06/2012. Generally speaking, Russian markets are quite resilient and the MICE sector in Russia is no exception to the rule, with most professionals anticipating growth in excess of 17% in the next year.
Views: 3,171

The 2012 Do’s and Don’ts of Hotel Distribution

The 2012 Do’s and Don’ts of Hotel Distribution 03/04/2012. In 2012, hoteliers face more challenges than ever. From resolving to concentrate on "SoLoMo" (social, local, mobile marketing), to navigating "new" distribution channels, to implementing a Google+ strategy, to improving local search ...
Views: 5,443

In Times of Crisis Worry about Retaining Your Clients

In Times of Crisis Worry about Retaining Your Clients 07/03/2012. Taking about the crisis is like closing the stable door after the horse has bolted. But it is always important to remember that the crisis is still there and, therefore, the question ...
Views: 5,275

Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees?

Wi-Fi: The Lifeblood of Events – Should It Be Free to Attendees? 01/03/2012. As the use of mobile event apps continues to explode, there is an increasing demand by attendees to have easy-access, barrier-free and, hopefully, cost-free Wi-Fi in the meeting space and in sleeping ...
Views: 9,048

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions

Smart Hotelier’s 2012 Top Ten Digital Marketing Resolutions 12/02/2012. Last year the economy remained in "recovery mode," allowing the industry to focus its efforts more on marketing to the travel consumer and less on scaling back budgets for the first time ...
Views: 9,312

Branding Demystified

Branding Demystified 25/01/2012. The other day I was asked to provide a perspective on why logos/brands are so important and why people connect with them. The problem with this question is that a logo and ...
Views: 5,031

Top 20 Secrets to Success in Hotel SMS Marketing

Top 20 Secrets to Success in Hotel SMS Marketing 13/01/2012. With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded digital marketing strategy. Unfamiliar with Best Practices for leveraging this channel, many hoteliers are ...
Views: 8,425

Gamification – Have You Heard of It? You Will

Gamification – Have You Heard of It? You Will 09/01/2012. Since you were a child, you’ve been playing games. From cops and robbers to snakes and ladders…games are entrenched in our growth and our culture. Ever ask yourself how people can spend ...
Views: 5,466

12+ Meetings Technology Trends to Watch for 2012

12+ Meetings Technology Trends to Watch for 2012 13/11/2011. 1. More free or low cost apps for events and trade shows"Information technologies of all types are doubling in capability every year" – Ray Kurzweil, Technology Pioneer and FuturistAnother ...
Views: 22,762

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning

The Smart Hotelier’s Guide to 2012 Digital Marketing Budget Planning 25/10/2011. 2012 is quickly approaching and budget-planning season is upon us. Whether you are just starting to think about where you are going to allocate your dollars, or are moving towards finalizing your ...
Views: 7,603

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In

It’s Time for a Mid-Year Course Correction: the Results of the Annual Survey on Digital Marketing Are In 18/08/2011. The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing ...
Views: 4,827

Haier Holds Alternative Event in Madrid to Present New Product Lines

Haier Holds Alternative Event in Madrid to Present New Product Lines 29/06/2011. The Sörensen Group was commissioned to design a press and client presentation for Haier's new product lines, as part of a tour of Europe's main capitals during May and June.In ...
Views: 4,560

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality

The Future is Now: The Emergence of the Customer Engagement Channel in Hospitality 19/03/2011. Today’s hotelier is faced with a big challenge: to capture and retain the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive ...
Views: 6,696

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy

The HeBS Perspective: Lessons from the TripAdvisor vs. Google Controversy 01/03/2011. In December 2010, TripAdvisor customer reviews disappeared from Google Places listings, causing a stir among hoteliers. Whereas a previous Google search for "hotels in West Hollywood" would have populated Google Places listings ...
Views: 5,895

The Future is Sharing

The Future is Sharing 12/02/2011. The city of Paris launched its Vélib' bicycle sharing program in 2007 with 10,000 bikes and 750 rental stations. Smart phone apps help users find the bikes when and where they need ...
Views: 4,916

The Future Looks Brilliant

The Future Looks Brilliant 30/01/2011. The first of a three-part FutureWatch 2011 feature series.It used to make sense for the Delta Faucet Co. to convene its 300-large sales staff at a single annual conference to ...
Views: 5,729

Hotelier’s 2011 Top Ten Internet Marketing Resolutions

Hotelier’s 2011 Top Ten Internet Marketing Resolutions 18/01/2011. While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social ...
Views: 5,873

The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution?

The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution? 07/01/2011. Emerging as a result of the recession, members-only, flash sale and group buying sites have gained traction and paramount growth over the past three years. Although originally associated with limited, discounted, higher-end ...
Views: 5,609

10 Things You Thought You Knew About CSR

10 Things You Thought You Knew About CSR 06/12/2010. I attended a conference that was marketed as “green,” but couldn’t have been further from it. It seems that some meeting professionals could use some straight talk on common CSR misperceptions and ...
Views: 5,434

Untangling the Value of Social Media

Untangling the Value of Social Media 24/11/2010. Intuitive professionals are intent upon not only adopting social media but measuring the ROI therein. Common platforms (Facebook, LinkedIn, Twitter and XING) may be free or of minimal immediate expense, but time ...
Views: 5,733

Signs of the Times

Signs of the Times 12/11/2010. As the economy ambles its way back—minus the occasional stumble and (god forbid) the dreaded double-dip—some industries have awakened from forced hibernation to take measure of what (if anything) is left. Not ...
Views: 5,484

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